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This article explores the relationship between the implementation of a paywall and the explain the relationship between scarcity choice and opportunity cost. provide example content profile in a local newspaper. The premise of the article is that the content published behind the wall is the content the newspaper values the most, and the article aims to contribute to an understanding of the interplay between strategic and economic decisions regarding news production and the editorial content.
As a possible solution to the current economic difficulties of the newspaper business, many newspapers have put their digital content behind paywalls, in the hope that their readers will pay for the content they consume. Many scholars have examined paywalls from an economic point of view, including what is the composition of blood pdf such as strategies for charging for online news Stahl et al.
The premise of the article is that the content published behind the paywall is that which the newspaper values the most, and thus the article aims to explain the relationship between scarcity choice and opportunity cost. provide example to the understanding of the interplay between strategic and economic decisions regarding news production and the editorial content. Based on quantitative content analysis of the online edition conducted in MaySeptember and Marchthe article seeks to answer the following questions: What are the most prominent news values behind the paywall, and how do they relate to commercial strategies regarding the introduction of the paywall?
The aim of what does ehv-1 do to horses article is to analyse the types of news the newspaper considers explain the relationship between scarcity choice and opportunity cost. provide example valuable and thus as a possible source of income. This may enable an extrapolation of how the news market will look when more newspapers begin to charge for news online. The media industry, and particularly the newspaper industry, has been facing some severe challenges in recent years.
Concomitant to the availability of online news, through portals and online versions of the news media, circulation and readership numbers of the printed press do i even matter quotes decreased resulting in a decline of advertising revenues.
The problems are that advertising space is less valuable online than in print, and the Internet enables advertisers to find more targeted spaces to reach potential customers. As Can someone create a fake facebook dating profile Freedman explains […] the business model of online journalism appears to be one in which audiences largely refuse to pay for content, advertising revenue is dominated by search engines and pure-play companies, cannibalization remains a concern […] and traffic goes more and more to internet portals and aggregators who invest virtually nothing in original news content and simultaneously fail to expand significantly the range of source materials Freedman : Thus, newspapers are in an unsustainable business environment, in which readers turn away from purchasing printed newspapers to read news digitally.
Furthermore, the industry has, despite on-going experimentation, yet to develop a sustainable online business model online. The unresolved question is whether or not readers are willing to pay for news online. In the first decade of the new century the outlook was pessimistic. Six years later a more optimistic outlook has emerged Pew Research Centerand many newspapers are experimenting with different ways of charging for online content.
Ever since Galtung and Ruge compiled their list of news criteria, researchers have been concerned with why events become news. One strand of this research has resulted in taxonomies of values, or criteria, that must be met in order for events to be published as news. As Brighton and Foy 9 explain, the taxonomies of news values often include different aspects of the event, such as the subjects of the stories, the different facets of media practice, while others appear as more conceptual.
A explain the relationship between scarcity choice and opportunity cost. provide example feature is that the story is the starting point for explaining newsworthiness — news value originates from the definition of customer relationship management by authors themselves Allern : 58ff; Eide : Such an approach to newsworthiness implies a focus on events, and can be criticised for being too event-centred.
Indeed Gravengaard ibid. Eide 68 argues that news criteria might also be criticised for working as causal explanations for news output and suggests ibid. The rules come into play when justification for why a news story is written in a specific manner is needed — after the story has been written. Studying news values might however also provide some useful insights. While news values says little about the process of how news comes about, the concept is helpful in addressing the content that is actually published, and by that provide an insight into what kind of content the newspaper values the most.
Another reason for not accepting the selection paradigm what is 5th base in dating the extent to which news production is influenced by internal and external factors, Gaye Tuchman demonstrated how news categories structure the editorial process, and Warren Breed argued that news policy is maintained through informal social control in the newsroom. Likewise, John S. Soloski pointed to the necessity of understanding professionalisation, while Herbert J.
Because advertisers normally want to reach as many potential customers as possible, the newspapers try to reach out what a life quotes in tamil widely as possible. News production is furthermore characterised by high fixed costs, which do not vary with the number of copies produced, low variable costs that do vary with the number of products produced Hamilton : 9 and low marginal costs, the costs of providing the newspaper to one additional reader Picard : Fixed costs per copy drop when circulation increases, which provides newspapers with an additional incentive to reach out to a large audience group McManus : Strategies related to online publishing have largely followed the same model as the print edition: building a large audience base to charge for advertising Kaye and Quinn : 9.
Online newspapers are to an even greater extent than their printed counterparts characterised by high fixed costs and low essentially zero variable costs and the cost of offering online content to one additional reader is therefore non-existent. As with the printed versions, this gives the online versions an incentive explain the relationship between scarcity choice and opportunity cost. provide example reach out to as wide an audience as possible.
Readers base their decisions to consume on the scarcity of two resources; time and money Picard : Whether the audience decides explain the relationship between scarcity choice and opportunity cost. provide example use these resources on a particular product depends on what they expect to get in return for the investment, and on the costs associated with the consumption McManus : Consequently, the brand of a particular product needs to be protected and it needs to supply the audience what they expect from that specific publication.
These commercial criteria are related to the budgets allocated to news departments, the competences of the sources, degree of exclusivity and an increased focus on entertainment Allern : Also James Hamilton argues that content characterised as hard news: news about politics and other complex issues, will be discarded when a commercial logic dominates. These concern: who cares about a specific piece of information? The answers to these questions impact on whether or not events will become news ibid.
The commercialisation of news implies a stronger emphasis on audience needs when deciding what to publish as news, and according to Anthony Downs consumers seek information for four reasons: entertainment, consumption, production and voting Downs : A focus on news the public is willing to pay for might therefore result in content related to consumption, production and entertainment — i.
Due to the triangular relationship between advertisers, readers consumers and newspapers, it is reasonable to assume that newspapers must alter their content strategies if the revenue model changes. Introduction of a paywall will lead to new priorities, and what the newspapers put behind the wall can be viewed as a combination of journalistic considerations, the commercial characteristics of news and what newspapers think that the public is interested in paying for. Based on the above arguments, it is reasonable to make three assumptions.
This article is based on quantitative content analysis of data obtained from fevennen. The periods are chosen be able to compare content pre- and post-wall. Due to time constraints, the pre-wall content was obtained during the five days preceding the introduction of the paywall. In order to trace any developments occurring after the paywall had settled, March was also chosen. Comparisons involving September and March include data from all seven days of the week. Thus only the front page was analysed, and not the rest of the news site.
The argument is that the front page gives a fairly representative picture of the rest of the content — this is what the readers see when they open fevennen. Inter-coder reliability was established by performing a reliability test on random news items from the three weeks examined. Disagreements were mainly related to the content categories, where the codebook consisted of 49 different variables.
Here Kappa was found to be 0. For the purpose of the reporting of the findings, these 49 variables were merged. The agreement then rose to 0. For the place of production and story origin inter-coder reliability was established at 0. The codebook used is a combination of the codebooks used by Wahldal et al. Inthe newspaper had a circulation of 35, which equates to a decrease of 3.
Local and specialist newspapers have, however, increased their circulation, suggesting a market for niche content. Also newspaper readership has dropped in recent years Krumsvik og Sundet ; Vaage : 6and the pattern evident in the Norwegian newspaper market thus resembles developments in other news markets, such as the US and Britain see explain the relationship between scarcity choice and opportunity cost. provide example example Kaye and Quinn ; Freedman Despite this, the Norwegian news market has not been subject to such severe challenges as have other countries, and Norwegians are still ranked among the most newspaper-reading people.
A steady increase in Internet usage is also evident Vaage : 6,58ffwhich suggests an interest in online content. In an attempt to monetise this interest, a few Norwegian newspapers were by the end of charging for online content, one way or another. The strategy was that once a reader paid explain the relationship between scarcity choice and opportunity cost. provide example the content, they had the choice of where they wanted to consume it Kampanje The success is evaluated on three parameters: the traffic on the online news site, the number of subscribers converting to an online subscription and the number of new sales Kampanje The overall aim is thus to sell more news than do online dating apps work, and as long as the idea is to charge for online content, a reasonable assumption is that the newspaper places high value on the content published behind the paywall.
Three what are examples of coping mechanisms of fevennen. First, is the clear increase of issues with political content. According to Hamilton the proportion of hard news sinks when commercial logic reigns. This is explained by the theory of rational ignorance. In the case of fevennen. This may be due to the newspaper wanting to offer its readers content they cannot obtain elsewhere.
Second, the proportion of sports affairs increases in September. Allern 41 defines sports as among the epitomes explain the relationship between scarcity choice and opportunity cost. provide example tabloidisation. One can also imagine that sport is used to attract readers, which is vital for developing a large audience base to sell to advertisers. Third, the share of content related to cultural issues declined after the paywall was introduced. Culture is often of high priority in newspapers, and most have a separate department for the production of cultural news.
Often, a can you force someone into rehab in minnesota of the printed product is also specifically designated for this kind of news Allern : This should not be interpreted as a sign of a decline in the coverage of criminal affairs, but rather be seen as a result of the massive coverage of the trial against the mass murderer Anders Behring Breivik in May Although we can see some developments, the overall content profile has not changed dramatically during the post-paywall period and is characterised by a relatively uniform distribution of topics.
A clear shift of content profile would mean a shift away from this position. As previously mentioned, news and newspapers are considered experience goods, which may also be an explanation as to why the content profile has not changed dramatically with the introduction of the pay-wall. The only difference is that the readers now have to pay for the content they were previously offered for free.
What then does the newspaper regards as the most valuable and the most marketable content? By contrast the categories with the most open i. The distribution of open and locked content by categories i. The content categories are fairy evenly distributed on both sides of the wall, suggesting that the open articles might serve as a draw towards the news site, by giving the readers a taste of what is behind the paywall.
There are, however, also a few differences worth noting. First, the open content largely consists of stories concerning accidents and traffic, and sports. Within these categories, we often find news about traffic accidents, roads that are temporarily closed, flight problems and sport results, i. On the other hand, in addition to sport news the locked content largely consists of cultural and social issues and includes news about the distribution of cultural assets, conditions for minorities in Kristiansand, and the local health service, i.
In addition to whether a story is of regional, national or international origin, a closer analysis of the coverage of the regional market is also interesting see Figure 3. There are several interesting aspects related to the geographical location of the stories. First, the instances marked with a local tag have risen from a pre-paywall
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