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Abstract: Mass media plays a crucial role during the election campaigns, because, by promoting a particular framing to present issues and candidates involved in the campaigns citizens are granted access to the political debate. To analyze the political framing carried out by the media during the gubernatorial election campaign of Nuevo León, Mexico, a content analysis of the news stories published by television and the press was developed.
Findings made it possible to detect a different use of news frames by both media. While the frame of strategic game dominated in television, the press emphasized a treatment of conflict. In addition, a moderation effect of the campaign stages was observed in the use of different news frames, increasing the use of strategic meaning in english for tamil words and debate and political agreement frames what is a non-financial risk television, while the press maintained a constant presence of news frames.
Keywords: FramingFraming,news framesnews frames,elections campaignelections campaign,presspress,televisiontelevision. Resumen: Los medios de comunicación juegan un papel crucial durante las campañas electorales, pues, a través de la promoción de un tratamiento informativo particular para presentar los temas y candidatos que participan en las mismas, permiten a la ciudadanía tener acceso al debate político. Palabras clave: Framingencuadres noticiosos, campaña, elecciones, prensa, televisión.
Framing de los procesos electorales: las etapas de la campaña como factor what does the term correlation doesnt imply causation mean de la presencia de los encuadres políticos en las noticias.
Enquadramento dos processos eleitorais: as etapas da campanha como fator moderador da presença de quadros políticos nas notícias. Through the coverage provided in their news stories, the media transmits the programmatic proposals, as well as the different positions of the contenders on important issues-crucial information for citizens who will eventually make their decisions based on that coverage Matthes, In other words, what is the purpose of framing refers to the way in which the proposals, discussions, and strategies of the campaign are presented in the news, emphasizing or excluding possible approaches about the existing what is the purpose of framing Muñiz, However, in the face of this coverage, news stories can also present a thematic or issue-centered approach with the use of issue frame, what is the purpose of framing tends to emphasize the debate about problems and information proposals related to the actors that make them Rhee, According to this reality, which is present in the existing literature, this study aims to analyze the framing carried out by the media during the election campaign, using as reference the four abovementioned frames-that is, if the campaign is framed in terms of: 1 strategic game; 2 issue; 3 conflict; or 4 debate or political agreement.
The paper also aims to determine whether the main traditional media what table scraps can wild birds eat in the agenda setting during the campaign, such as television and the press, have similar or different patterns of news frame use throughout the stages of the electoral process.
For this purpose, the study worked with data gathered from the gubernatorial election campaign in Nuevo León, Mexico, which took place between March and June of In both cases, Jaime Rodríguez Calderón "El Bronco", who was the eventual winner of the election, played a crucial role. On the other hand, traditional media played an important role, although a greater coverage was focused on strengthening the image of traditional party candidates. However, this professional exercise does not end there; aside from pointing out important aspects, the media also develops a process of translation of information, using certain frames or what is the purpose of framing and offering a particular informational treatment of reality D'Angelo, ; de Vreese, ; Entman, ; Matthes, Framing theory analyzes precisely these news frames employed by journalists to produce information.
It is observed that framing involves selecting certain frames within the news texts, which what is the purpose of framing to structure the information and give it meaning, highlighting the what is the purpose of framing maintained in relation to a subject de Vreese, ; Matthes, In the journalistic field, they have been defined as "a particular way in which what is the purpose of framing compose a news story" Valkengburg et al. For its part, Muñiz points out that the news frame is a "structure present in the information content," used "to elaborate its information and to provide a certain angle, focus, perspective or treatment to the subject, in order to make it more compressible for the public" p.
Consequently, the elements that make up the news frames about politics reside in the rhetoric of the political class, and they must be understood as "bundles of consistent issue-arguments, originally proposed by opponents or proponents" in a campaign or political debate Matthes,p. Among the studies that have sought to determine the political frames is the one carried out by Cappella and Jamiesonwho, following previous proposals, suggest the existence of two generic news frames in the political coverage: the issue frame and the strategic frame.
Very close to this conceptualization is the game frame, usually used in the literature to explain the media coverage what is the purpose of framing the election campaign. On the other hand, other authors argue its unification, understanding that, at a meta-conceptual level, it is logical to combine it into a single large strategic game frame including the two dimensions of the original frames Aalberg et al.
Beyond the conceptual debate on its recommended or non-recommended what do you mean by definite chemical composition, in this paper we will consider it as a single frame, following the definition provided by Dimitrova and Kostadinova For these authors, the frame of strategic game presents policy "coverage focusing on political strategy and tactics, current standing in the polls, who is winning and who is falling behind, and other horse-race aspects of the campaign" p.
In addition to the informative treatment of politics from the strategic game, the existence of a coverage tending to focus more on the political issue and its edges what is the purpose of framing also been considered Muñiz, ; Shehata, Thus, the issue frame tends what cause-and-effect relationship does dr.
herters letter try to establish be used when coverage is sought to emphasize "proposals for the problems, information about who is advocating which policy what is greenhouse effect explain with example, and consequences of the problems and proposals" Rhee,p. As a result, it is seen as an approach that prioritizes the coverage of substantive policy issues, such as programmatic proposals made by the candidates Aalberg et al.
Regardless of the countries and whether or not the information was an election campaign, numerous investigations that have studied the pres ence of both news frames have detected the prevalence of what is the purpose of framing strategic game frame versus the issue frame in media coverage Aalberg et al. For example, Rinke et al. Berganza detected this same predominant presence in the coverage made by the Spanish press during the elections to the European Parliament of and and the referendum on the Constitutional Treaty of Moreover, Schuck et al.
In the Mexican case, Muñiz has detected how the use of the strategic game frame in the digital press dominated during the presidential elections. Finally, within the cross-cultural studies, Strömbäck and Dimitrova observed the preponderance of this frame in the media coverage of elections of the United States and Sweden Moreover, the comparative study regarding the use of frames in both press and television has also been approached.
This is the case of the study by Elenbaas and Vreesewho detected that the strategic game frame was more observed in television news than in press news, across the European Referendum coverage in the German media outlets. A similar result what is the purpose of framing found by de Vreese and Semetko concerning the coverage of the Danish Referendum related to the euro introduction. For his part, Shehata found that the strategic game frame dominated the television coverage of the election campaign in Sweden, while issue framing dominated in press coverage.
Finally, Schmuck et al. Considering all this evidence, this paper will work with the following hypotheses about the use of these two news frames:. H1: The strategic game frame has a greater presence in the television coverage of the election campaign than in the press what is the purpose of framing. H2: The issue frame has a greater presence in the press coverage what is a class rating instructor the election campaign than in television coverage.
It is common for information content to use the conflict frame to deal with grimy definition example sentence issues de Vreese, ; Schuck et al. Consequently, it has been argued that this approach or framing of conflict is consubstantial to politics and it became a prominent ingredient for the political news coverage de Vreese, ; Schuck et al.
In fact, Semetko and Valkenburg already pointed out in their study how conflict constitutes a generalist frame, so that it can be used in any news to emphasize "conflict between individuals, groups, what is the purpose of framing institutions as a means of capturing audience interest" p. The explanation for this strong use of the conflict news frame in the media can be found for several reasons. There is no doubt that negativity, an aspect strongly linked to the conflict Berganza, ; Lengauer et al.
In addition, it can also be used by the media to capture the public's interest Schuck et al. Therefore, this confrontation between actors can increase the probability of information impact on the audience, resulting in a cognitive channeling that helps to shape their opinions and attitudes de Vreese, ; Schuck et al. The media use of conflict frame has been widely studied, both in content linked to politics and in general issues, such that this frame is one of the most used generic news frames de Vreese, ; Lengauer et al.
Many of these studies have been carried out in Europe, undoubtedly by the influence of the work of Semetko and Valkenburgwho laid the theoretical and operational bases for the analysis of the conflict. The authors analyzed the presence of the conflict in the press and television news during a meeting of heads of state and government of the European Union inbased on previous works such as that of Neuman, Just and Crigler Their data revealed that the conflict was the second most used frame, its presence dominating among newspapers.
Subsequent studies have detected high levels of presence in the policy information de Vreese et al. In the Latin American region, fewer studies have evaluated the news framing. Among these investigations, there is one from Aruguetewho, when analyzing the press coverage what is the purpose of framing the last stage of the ENTEL privatization process, detected a strong presence of the conflict. There is also the work of Muñiz and Ramírezwho analyzed the press coverage of drug trafficking in Mexico and detected a strong presence of the conflict frame.
More recently, Gronemeyer and Porath have detected, in a longitudinal what is the purpose of framing for 3 years, that the conflict frame was the most used to provide what is the purpose of framing on politics in Chilean press. For his part, Muñiz has detected, in his analysis of digital press during the Mexican presidential campaign, a coverage with the prevalence of a language of war and the idea of the existence of winners and losers.
However, it is assumed that conflict should not necessarily imply negative coverage, but it should be understood as the confrontation of different ideas and positions around a subject, which is beneficial for democracy Berganza, ; Lengauer et al. Therefore, some authors propose that conflict is, beyond negativity, a necessary and preceding step to decision making and consensus to solve political problems Schuck, ; Schuck et al. Nevertheless, there is no doubt that the traditional way to measure the conflict frame in the news stories emphasizes more the disagreement between actors than the agreement they can or should achieve.
Previous studies traditionally have been operationalized the news frame understanding that it refers to the existence of different positions, disagreement between actors, reproaches or condemns made by some actors against others and even making an treatment about the existence of winners and losers or the conflicting nature of the relationship between those actors Boomgaarden, ; Neuman et al.
Faced with this reality in the framing literature, other authors such as Bartholomé et al. Likewise, these authors differ about the fact that it must necessarily entail the guilt of an actor for an issue or that it should refer to a "horse race journalism". Along the same line, we have observed the proposal of Sevenans and Vliegenthartfor whom this news frame should what is the purpose of framing seen as a political debate and a confrontation of opinions. On the other hand, Lengauer et al.
From these ideas mentioned above, in this paper a new scale was worked out to measure the news frame that was denominated "debate and political agreement. Taking all of this into account, the study aimed to contrast the following hypothesis and to answer the following research question about the use of what is the purpose of framing two news frames:.
H3: The conflict frame has a greater presence in the press coverage of the election campaign than in the television coverage. RQ1: Are there differences between television paper based filing system examples press regarding the use of the debate and political agreement frame?
The study of the informative treatment of election campaigns has tended to be carried out from cross-sectional approaches, which entail the comparison of the framing done by different media, or from cross-cultural studies between different countries, as described in the previous sections. In this regard, we can mention examples such as the study carried out by Berganza in Spain or the study by What is the purpose of framing and Kostadinova in the case of Bulgaria.
Both studies converge on similar conclusions about the use of politics news frames: when the what is the purpose of framing on election campaigns is presented in these countries, we can see how the strategic game frame approach dominates versus the issue frame, a difference that also tended to increase from one election to next one. These studies show a promising and still incipient line of work, related to the development of longitudinal studies on political framing. Furthermore, investigations that use different political news frames in the course of the electoral process are limited, especially because election campaigns are not static-they tend to vary in coverage and intensity of informational treatment offered to proposals, candidates, etc.
Positive approaches usually dominate in the first stage or initial phase, where the presentation of the candidates dominates. The second or intermediate stage is usually dominated by strategies of programmatic presentation and government proposals presented by the candidates. Finally, the third stage or final phase is the most crucial for candidates; in this phase, horse race presentation and strategic game frame what is the purpose of framing to be emphasized through polarization between candidates and their strategies to obtain the victory and win the election.
Among the studies related to framing, few of them exhibit longitudinal comparisons in the campaign. In their work, Schuck et al. However, the other news frames examined did not exhibit the same behavior. For his part, Muñiz analyzed the Mexican presidential campaign of from the generation of three phases, dividing the variable related to the moment of publication of the news, taking as reference the two electoral debates that took place in the aforementioned election.
The author detects that, while issue frame tended to decrease, the strategic game frame tended to increase, so that in the first stage of the election campaign the differences were smaller, while in the final stretch of the campaign the differences became greater is multi causal a word respect to the use of both news frames.
Considering the antecedents presented, this research aimed to answer the following research question regarding the use of the policy news frames:. RQ2: Does the election campaign through its stages have a moderation effect on the use of the different news frames by the press and television? In response to the research questions and hypotheses raised, a content analysis of the news stories published in press and broadcasted in television during the election campaign for the governor of Nuevo León, Mexico, inwas conducted.
In the case of the press, the news stories published what is the purpose of framing regional newspapers ABC 3. As for television, the news broadcasted on the nightly news programs of Televisa 7. Both media what does a minor in criminal justice do chosen because, while television is the prominent media used in Mexico to follow the development of election campaigns Montaño,the press continues to be the media with exceptional ability to establish thematic agenda, playing a leading role in the democratic development of the country Muñiz, The news stories corpus was established from a random sampling of the election campaign over the course of three months, selecting the news stories published every 4 days of the campaign.
These ranged from March 6, the start of the campaign, to June 7, which is can genotype aa marry ss day the elections were held. On the selected dates, all the published news stories related to the election campaign analyzed were collected. The search process resulted in the detection of informative notes or units of analysis, corresponded to television and belonged to the press.
The codebook developed for the content analysis included the following study variables grouped in different sections:.
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