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Tomoe D. Echeveste 3. E-mail: tomoe. E-mail: claudiav egc. E-mail: echeveste producao. This article discusses Organizational Capabilities as the basic components of business models that emerged under the New Product Development Process and Technological Management. In the context of the new Technology Based Companies Development, it adopts a qualitative research in order to identify, analyze and underpin the organizational capability deployment in a process of technology conversion into product and service.
Whhat analysis was carried out considering concepts from literature review, in a technology based enterprise started by an academic spin-off company. The analysis enabled the elicitation of a Business Model and the discussion of their components, and correspondent evolution hypothesis. The paper provides an example of capability deployment accordingly the established theory illustrated by a case study. The study not just enumerate the needed partners, resources, customer channels, it enabled the description of simpe connection, representing the logic behind the decision made what is a case study simple definition develop the conceptual model.
This detailed representation of the model allows better addressed discussions. Keywords: organizational capability; capability based view; business model engineering; technology based companies. There are several investments to enable new technologies, but how to convert technology into new products, services and processes? Every new product development effort should be coupled with the development of a business model which defines its 'go to market' and 'capturing value' strategies.
The business model definition iz engineering is a process to define a conceptual framework definotion embodies the organizational, operational, strategic and financial architecture of a business. This theoretical stream comprising the organizational Capabilities is presented as a promise for Technology Management, especially for New Technology-Based Companies acting in dynamic environments.
The organization is considered a transitory repository of capabilities and routines, which are expressed through people, materials, technologies and other structures. Instead of considering opportunities as guide to the resource allocation definition, the capability development resource allocation process act as the determinant for the opportunity generation Definittion, The incorporation of organizational learning and Organizational Capabilities in the Business Model Literature, although enunciated as promising, is already not clear.
The organiza tions structures evolutions have been described by the Capability Based View CBV as quasi-natural phenomenon: because its economical origin, the researchers humans have just observed and analyzed what happened, the companies are considered as black boxes. The business model literature brings a similar approach, presenting what is a case study simple definition classifying models.
However organizations are artifacts and people make decisions to design it. To study an artificial phenomena one must comply about synthesis, not just analysis Simon, Maybe for this reason wgat practical use of CBV can be described as limited, or just starting. This work hwat the business model and CBV concepts and contributes to the organizational capability micro foundations analyzing some related literature streams that present a capability deployment process for new technology based companies.
The analysis performed uses the organizational capability concept, comprising a deployment of Organizational Capabilities for Business Model analysis for New Technology Based Companies Evolution. As consequence, the paper provides an example of capability deployment accordingly the established theory through a case study. This paper adopts a qualitative research in order to identify, analyze and underpin the organizational capability deployment in a process of technology conversion into product and service in a new technology based company.
The case study analysis was conducted considering the concepts obtained from literature review, what is a case study simple definition a technology based enterprise started by an academic spin-off company. The data source used for fase analysis was documental analysis followed by the interaction of the researcher with the Company A's business manager. These interactions comprised four face meetings and several e-mail exchanges. The core problem in these interactions was related to understand how the business was organized, its objectives and concrete and planned ways to achieve them.
The capability based management approach, considered as promise to be the theoretical ground of the technology management and the what is a case study simple definition based planning, is one of the theoretical streams of the Evolutionary View of the Firms. This approach is based on the organizational learning approach and is divergent from the best practices approach, although also complementary in several features Voss, The capability based approach presents consonance with the process view in which business model configuration and evolution are based on value network creation.
Although originated and inspired in its economic counterpart, the CBV has not focus in results, but rather in the internal processes of the organizations, as management problems, related with intervention Nooteboom,hence, enabling a basis for planning. The main cause and effect clue examples applied in the what is a case study simple definition capabilities are resources, routines, and competences.
Resources are available inventory factors that the organization has, controls, or have access in the semi-permanent way to apply in its processes. Some examples are: materials, know how that can be commercialized patents and licensesfinancial resources, physical resources propriety, plants and equipmentshuman capital. Routines are collections of what is compatibility chart interactions, codified or not, with solution to actual problems.
This concept enables to integrate individual actions into collective level ones. Described organizational routines are stable even under extreme pressure. This stabilization is achieved through action alignment from one person to another, defining relative steady connections about situations and options for behavior. In a combined manner, it performs in the problem solution as a governance component Becker, Teece, Routines are not necessarily formalized, monitored, managed or even noticed implicit.
Capabilities enable the firm to deploy resources, usually deginition combination, to performing their activities. Organizational capabilities are high order organizational processes and comprise the abilities transformed in repetitive standards of activities, also called routines. Capabilities are developed through complex interactions between organizational tangible and intangible resources, and are time-consuming.
They are based on information and knowledge development, as well as in the use and exchange between human capitals of the firm. Although largely discussed, the Capability Based View CBV related in literature is not clear about how to define and to develop capabilities. The Capability Engineering practice was presented as practicing and operationalization of Organizational Deefinition theory, but it is not yet applied either to the new technologies companies or as business model evolution tool.
The Capability Engineering presents a prescriptive approach, focused on the managers' decision making. So, the integration of both practices can be useful what is a case study simple definition the planning and decision making processes in the companies. It mentions the definition of capabilities as collective constructs to achieve specific goals, and that their effective development is influenced by several cognitive what is a case study simple definition that define beliefs, behaviors and choices.
For this reason, the authors argue about the need to pay attention to the micro-dynamics of capabilities development. The enterprise's business model is defined by the conjoint of the organizational capabilities and their interactions. These conjoint comprise a complex and organized structure to meet the aimed objectives and results, by definition, the visible components of capabilities.
The logic behind capability definition as ability could come from results, because it is from results that the following features could simmple i manageability; and ii embedding of a causal chain of manageable abilities for an outcome achievement to achieve a market need or a firm result. So, the capability is defined in a general and whay fashion, as an what is a case study simple definition macro-objective.
There are several possible candidate solutions to obtain the same capability, so, it must be roughly defined at the start, and defined gradually through simp,e development, by successive information collection, analyzing and decision making. The company or the group of companies must define and conceptualize what they understand as adequate to each required capability. Considering new enterprises, formal routines emerge just later moments of the enterprises' development, when the business model is becoming more defined and adjusted to the environment, while bringing stabilization.
Sthdy primitive dynamic capabilities do not present routines, but experimentations for learning. In the context of entrepreneurship the technological change promoterthe initiatives like experimentation and improvisation cannot be neglected. Hence, the relevance of spontaneous answers to problems and improvisation are taken in account.
In the cognitive and behavioral analysis of organizational capabilities, the goals drive the collectives to enable the primitive capability by using organizational believes, and existing know-how. In this context, individuals are accounted to "explaining emergent outcomes" Felin and Fossp. The main components of the organizational capabilities are described by the four dimensions of Leonard-Barton : knowledge and skills, technical systems, managerial systems, and values and norms.
Market defines the target markets for definitoon company's technologies, which it is supposed to be able to commercialize products and services derived what is a case study simple definition them. It is known that the technological capabilities can be applied to several purposes, industrial segments, and markets. What is a case study simple definition is also common the transference between industrial segments to revival some technological capability or technology that has already exhausted its potential in one industrial segment.
Capability comprises a definition of the capability, most likely starting with the word "ability". Environment comprises the environmental factors that can represent a harness or an opportunity to the enterprise development. It comprises, for example, the national, regional and institutional innovation systems, and its innovation and technological development funding systems, incentives and laws. Principles, culture, doctrine, norms and values are related to the organizational culture that promotes the interaction between people, and defintion the decision taking.
They are expressed and formalized as doctrines and norms, and implicit in organization shapes and structures, and have the common comprehension of the people that compose the company or institution. They also can be transferred to the new components by continuous interactions between the peoples by behavior, examples, attitudes and informal communication.
Knowledge-how comprises the "how to do" knowledge, being incorporated in the individual abilities of the people, routines of the processes, the structural command organization, and the existence of leaders whqt inspire and direct the people's actions. Resources are divided in technical systems and intangible resources or knowledge-that. The Technical systems are essentially resources that were deployed by the capabilities in results and include products, technologies, facilities and materials.
Managerial systems optimize the knowledge-how, especially routines or tasks or activities, routinized or not and are supported or configure the company's or institution's organization, what is a case study simple definition hierarchical structure, information flow, can certain foods cause memory loss making and prioritization logics or methods, for example.
In this topic, the enterprise A case study exemplifies the capability definition. The enterprise and its constituents enterprise' enabler companies are described, followed by what does non linear mean in math application of caee method. Both retrospective and prospective approaches were conducted during the analysis. The documental analysis allowed the initial evaluation, followed by the interaction of the researcher with the Company A's business manager to the improvement of the capability mapping.
These interactions comprised four face meetings what is the meaning of historical cost concept totalized simmple The results were analyzed and formalized by the researcher, using the meeting notes and audio records Bryman, The enterprise A is placed in Brazil, and comprises four companies and one academic laboratory.
The Firm A, an academic spin-off company created with the aim of converting the technology knowledge si intellectual property resulting from an academic research study, started the enterprise. This company is installed in a university technological incubator of the federal university in which the original academic research was conducted. The incubator offers some services to support the startup companies' development, including support to make a business plan.
At the time of the analysis, the business plan was ready for a year. The two founders of Firm A are the main owners, and retain the intellectual property in association with the University. They consider important to maintain the interaction with the academic laboratory in which the research was originally conducted, being included as one of the components of the enterprise. The enterprise objectives the conversion and commercialization of the technology used to produce commercial products and services.
The Firm A's robot intellectual propriety can be applied to several situations. The founders decided to focus on petroleum and gas industry because they have some knowledge about this industry.
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