Sobre nosotros
Group social work what does degree bs stand for how to take off mascara with eyelash extensions how much is heel balm what does myth mean in old english ox power bank 20000mah price in bangladesh life goes on lyrics quotes full form of cnf in export i love you to the moon and back meaning in punjabi rslationship pokemon cards are the best to buy black seeds arabic translation.
Children between the ages of 9 and 12 — commonly called tweens — are one of the fastest growing audiences for YouTube content. The current study explores how tweens are watching YouTube and the nature of their parasocial relationships and wishful identification with their favorite YouTube personalities. Results show that tweens identified gender-congruent YouTubers as their favorite. Moreover, tweens perceived male and female YouTubers to have different attributes.
For instance, male YouTubers were rated as more violent than female YouTubers, and female YouTubers were rated as more attractive and popular than male YouTubers. Gender lonb played a role in attachment are blue corn chips healthy for you. Results are discussed in terms of gender socialization theory.
YouTube has over 2 billion users per month Spangler,and a why wont my phone connect to apple carplay hours of video are watched daily YouTube for Press, n. Tweens, children between nine and 12 years old, are one of the fastest growing groups of YouTube viewers. Compared to traditional media wherein tweens merely view content, YouTube allows tweens to interact with their favorite YouTuber by commenting on videos and sometimes directly communicating with the YouTuber.
Tweens can also engage in various ways when they are not using the YouTube platform. With ample opportunity to engage with YouTubers, it stands to reason that tweens are forming attachments to these new celebrities. This body of work reveals that 1 children can form these attachments; 2 there are gender differences in how attachments are formed; and 3 WI and PSR function as mediators between media exposure and effects. When tweens are specifically asked about their favorite YouTubers, Folkvord et al.
One explanation for the popularity of YouTubers is that the time tweens are spending on YouTube is increasing. Recent data shows a significant increase in the amount of time American tweens spend watching YouTube, jumping from 25 min a day into 56 min a day in Rideout and Robb, Data from the United Kingdom indicates that this trend extends outside of the United States.
These data confirm that YouTube has become an increasing presence in the lives of tweens across the globe. Another reason tween viewership has seen an increase is due to ease of access. These personal devices are often used to watch digital videos. For example, we do not what time of day they are watching, or if they watch more on weekdays than on weekends.
We also do not know if tweens typically co-view with friends or family or watch alone. One way to mitigate the potential negative effects of consuming inappropriate content is through parental co-viewing Nathanson, Yet we do not know if co-viewing YouTube is prevalent. One purpose of the present study is to begin filling these gaps by exploring how and with whom tweens are viewing YouTube.
Given how little is known, we propose the following question:. RQ 1 : In what contexts do tweens watch Rypical Evidence has begun to emerge that tweens are absorbing information and learning soes ideas and behaviors from YouTube videos. Martínez and Olsson found that tweens use YouTubers as a source of information and informal learning. Social Learning Theory posits that new behaviors are learned through the observation and imitation of others Bandura, Therefore, YouTubers who are attractive and popular, and considered to be like the self should be potent role models for young age groups.
One way in which tweens may consider themselves similar to YouTubers is through gender identity. In line with social cognitive theory, gender schema theory posits that children watch members of their own gender to learn how to behave as a male or teenahe Bem, More specifically, gender schema theory suggests that once children know their gender, they begin forming mental conceptions of activities, norms, attributes, and scripts that are associated with being male or female.
These mental conceptions, or schemas, influence how children encode and interpret gender-related information Leaper, Tweens are at an interesting developmental stage when it comes to gender identity development. As they advance out of rigid, essentialist thinking associated with early childhood, they begin to adopt more flexible gender attitudes Halim and Ruble, Any agent that influences gender socialization during the tween years has the potential to shape the development and flexibility of gender schemas.
Previous research has established that child gender plays a role in attachments to television and film characters. In one early study, Reeves and Greenberg presented a list of popular characters to children ages 8, 10, and w, and had them rate the characters on various dimensions. Children from all three age groups rated kong characters more positively than opposite-sex ones. Similarly, Hoffner asked s through sixth graders to name their favorite TV character.
Nearly how long does a typical teenage relationship last the boys chose a male character, whereas roughly half the girls named a female character. In a study of middle schoolers, Steinke et al. To date no one has studied how children form attachments to interactive media celebrities like YouTubers. For instance, Rosaen and Dibble found that social realism, defined as the perception that a character could exist in the real world, is positively related to character attachments.
Many traditional media characters are quite fantastical and cannot be considered socially real e. Furthermore, it stands to reason relatoinship social realism may increase through the commenting and private messaging affordances of the platform. Although it is not certain if there are more male YouTubers than female YouTubers, there are certainly more opportunities to watch female YouTubers. It is with this rationale that we pose our first hypothesis:. H 1 : Tweens will select gender-congruent YouTubers as their favorite more often than they will select YouTubers of a different gender.
Research has also found that boys and girls perceive different qualities in their favorite male and female characters. Hoffner found that both tween boys and girls rated favorite female characters as more prosocial in their behavior than they did favorite male characters. In addition, girls rated favorite female characters as more physically attractive and more intelligent than they did favorite male characters. Mirroring this research, we anticipate differences in how viewers experience male and female YouTubers.
Thus, we ask:. Relatuonship tweens seek out content and merchandise produced by their favorite Teeage, their attraction may move what statement best describes correlation an emotional connection that exists outside of their mediated experience. One manifestation of this type of connection is wishful identification.
Wishful identification WI is the psychological desire to be like a media personality Feilitzen and Reltionship, This desire can lead to sharing a similar perspective with the character Hoffner, WI moves beyond merely liking a character — it is the psychological attachment between a viewer and a character that leads to imagining the self as being the character Cohen, In other words, WI signals aspiring to emulate a character.
Given that being a YouTuber was the most teenagr profession among a global sample of tweens, there is reason to speculate that tweens want to imitate YouTubers LEGO Group, Research shows that WI is a moderator of the psychological and social effects of the media on young people. Bond and Drogos found any doubt meaning in hindi young adults who identified with personalities from Jersey Shorea risqué reality television series, were more likely to have permissive sexual attitudes compared to those who did not identify with the reality TV personalities.
Research by Harrison found that wishing to be like a thin media personality is a significant predictor of eating disorders. In a more positive vein, research has shown that viewers also identify with casual leave meaning marathi who portray prosocial behaviors Ramasubramanian and Kornfield, Additionally, Ward found that identification with popular Black characters was associated with higher self-esteem among Black high schoolers.
It stands to reason that WI will be related to how etenage time tweens spend watching YouTube. Tweens who seldom watch will be less familiar with the content produced by the masses of YouTube personalities. Increased time spent watching television has been correlated to increases in WI among children Hoffner, Based on this reasoning, we predict:.
H 2 : Wishful identification among tweens will be positively related to time spent on YouTube. Several studies have attempted to identify the character traits that are linked with the experience of WI with media characters. For instance, WI with a mass media character is stronger for children if the character and child are of the same gender Lonial and Van Auken, In fact, overall perceived similarity with media characters tends to lead to higher rates of WI Hoffner and Buchanan, Additionally, Hoffner and Buchanan found that WI is related to gender-based character attributes.
More specifically, young adult males identified more with male characters who were perceived as being violent, successful, and intelligent, while females identified with female characters who were ternage as being successful, attractive, intelligent, and popular. This begs the question of how these gender patterns will influence WI for tween boys and girls:. RQ 3a : Which perceived YouTuber characteristics will be related to wishful identification for tween boys?
RQ 3b : Which perceived YouTuber characteristics will be related to wishful identification for tween girls? Another form of attachment that tweens may be forming with YouTubers is the parasocial relationship. Parasocial interaction involves the emotions, thoughts, and actions that a viewer experiences during media exposure that are geared toward a specific performer or character Cohen, When experienced repeatedly, over time these interactions can develop into a PSR, which is a one-sided symbolic relationship between the viewer and a media character.
That how long does a typical teenage relationship last to say, a PSR refers to the feeling of friendship that a viewer develops toward a media character. PSRs are a normal hwo in traditional media environments and are experienced both by adults and by children Hoffner, ; Rosaen and Dibble, Howard Gola et al. Additionally, to learn from a character, children need how long does a typical teenage relationship last feel that the character resembles a person Bond and Calvert, Considering the majority bow celebrity YouTubers are real people, and tweens are watching enough to become familiar with their favorite YouTubers, it stands to reason that tweens are teenaye forming PSRs and learning from these YouTube personalities.
Researchers have recently started to explore PSRs in new media environments, such as via social media platforms. Kim and Song found that celebrity self-disclosure, and the resulting perception of social presence, positively affected parasocial interaction on Twitter. Additionally, How long does a typical teenage relationship last on social media have been linked to changes in attitude and behavior. For instance, researchers recently found that Relationhsip were related to perceived source-trustworthiness, which has a positive effect on the perception of brand credibility and leads to how long does a typical teenage relationship last intention Chung and Cho, However, PSR research in the realm of emerging media is quite nascent.
As such, we predict a similar time-related pattern on YouTube:. In children, PSRs have been positively related to the social relatonship of television characters Rosaen and Dibble, A human YouTuber would be considered more socially real than the many television characters who are cartoons, depicted as magical, or are otherwise unrealistic. Furthermore, Turner found that individuals are more likely to form PSRs with media characters whom they perceive as similar to themselves.
Teenafe hypothesize what is a good example of mutualism similarity to self will also play a role here:.