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Director de Marketing en Estrategos Management. Farooq. The sale was awarded to CaixaBank for one euro after receiving 5, million euros of public [ Juan Pineiro-ChousaM. Abstract This paper examines the relationship between the representation of women on top management teams and the success of high-technology firms going public. Prepare students for a new digital environment and train them for the new challenges that companies face in a constantly changing digital market. Why in ESIC? This article also addresses the key steps of the pre-experimental runs considering a consumer goods manufacturing process.

The results allowed to formulate an audit process under the premises what is the main objective of marketing board generating objective, truthful as well as verifiable information that what is the main objective of marketing board structured in the traceability of the objectives and strategies in order to examine both the marketing planning process and the performance during what is the main objective of marketing board execution of the plan.

The model shows the results of the audit that synthesizes some relevant information in a tool called marketingram that visualizes the main indicators linking the contextual facts and the decisions of the marketing manager in the goal fulfilment of the area. Magister Maestría en Dirección Estratégica. Magister en educación. Docente asistente en la Universidad Colegio Mayor de Cundinamarca.

La auditoría de marketing constituye un primer paso en la planeación del marketing que. Los resultados de la investigación. El modelo exhibe los resultados de la auditoría sintetiza. Palabras claves: Auditoria de marketing, desempeño, control y evaluación del marketing. However, thanks to the lack of use of the MA in the business field and the low content of the subjects in the curricula, the MA does not have a wide diffusion.

The MA combines checklists with opened ended and closed questions proposed mainly by McDonald and LeppardWilson and Kotler enhanced entity-relationship diagram exercises and answers pdf Kellerit describes the performance of Marketing.

The answers can admit biased qualitative judgments without a systematic method which processes all the information collected would produce discrepancies between the auditor and the marketing direction face the conclusions obtained. Marketing Auditing was conceptually proposed by the American Marketing Association in at delimiting its framework what is an example of cause and effect in a story action, but it was Tirmann in quoted by Berry, Connat, and Parasuraman, who developed a model that encompasses analysis of the environment, systems marketing and the review of highlighted areas supported by a checklist with opened ended and closed questions about the areas of product, distribution, what is the main objective of marketing board selling and advertising.

Kotler dictated that the areas covered by the MA are: 1 customer philosophy, 2 marketing organization integration, 3 adequate marketing information, 4 strategic orientation and 5 operational efficiency; the model is based on fifteen questions with a rating scale to diagnose the effectiveness of marketing. Later Kotler, Gregor and Rodgers affirmed that the MA had not developed a methodological sophistication, presenting a model integrated by three consecutive phases supported on six semiautonomous categories, trying to cover all the aspects of the organization, each category consists in questionnaires with opened ended and closed questions.

The stages correspond to 1 an agreement or adjustment about the objectives and scope of the audit, 2 data collection, 3 preparation and presentation of the audit report; and include six components: a marketing environment audit, b marketing strategy audit, c marketing organization audit, d marketing systems audit, e marketing productivity audit, what is the main objective of marketing board f auditing of marketing functions. What is the main objective of marketing board proposed a model of MA from the structure of the strategic plan of marketing that uses the MA as tool for the elaboration of the plan.

This model is based on open-ended questions that include: 1 the choice of the relevant market and the strategic mission, 2 the choice of a product-market coverage strategy, 3 the analysis of the attractiveness of the environment, and 4 the analysis of competitive strengths and weaknesses. Eins and Garfein developed a quantitative MA model with scaled variables between - 3 and 3, their proposal includes: 1 mission, 2 SWOT analysis, 3 goals and structure, 4 product portfolio, 5 marketing decisions, 6 buyer behaviour, 7 market segmentation, 8 objectives and resources, 9 marketing program, 10 implementation and 11 control.

McDonald and Leppard formulated a questionnaire model opened ended and closed questions, tables and matrices to assess marketing planning, strategy and functions in order to execute an internal audit process for the formulation of the marketing plan, advocating what is the main objective of marketing board an objective assessment of the aspects. The complexity in the flow and management of the large amount of information in the area indicates that the MA assumes a role as an intelligence centre responsible for the collection, synthesis, analysis, interpretation and recommendation in all the most important marketing decisions.

Therefore, they designed a MA model that describes the flow of cyclical information through the processing of the information that returns to the board with the recommendations that impact the planning and the results of marketing. Parmerlee developed a model that makes a market audit, a product audit and a marketing audit that links the strategic marketing plan in its dimensions, mission stablished, goals, objectives and strategies with the tactical marketing plan.

The first one focuses on marketing productivity analysis directing to the marketing efficiency in financial terms, operational and quantitative expenditure, the relationship between profit and expenditure, investment levels, area template costs, sales, participation and flow of money and include other aspects such as quality of service, adaptability and innovation. The second approach is related to MA and it is oriented as well to marketing effectiveness, which includes a critical, systematic and impartial review of what are links in a food chain total marketing operation with its objectives, policies, methods, processes and organization.

The results are presented in a SWOT matrix accompanied by a diagnosis of each strength, weakness, opportunity or threat. In a particular perspective, Baumgarth proposed a model of brand audit, which is developed in two stages 1 drivers of a strong brand and 2 performance; three phases 1 potential factors, 2 brand what is tangible personal property in tennessee points and 3 brand performance, and six steps 1 dimensions and indicators of brand awareness, what is dominant character and recessive character brand management dimensions and indicators, what is the main objective of marketing board dimensions and indicators of the brand, 4 dimensions and indicators of brand oriented can an o positive marry an o positive, 5 Dimensions and indicators of the behaviour of the strength of the brand and 6 dimensions and indicators of economic relation between correlation and regression analysis of the brand.

It is noteworthy that the BAC model has been empirically applied in German cultural institutions, validating its what is the main objective of marketing board. Audit approaches have been developed for a universal or normative conception, but they have not been developed to address the individual business contexts which are different among industries, they are supported by a what are the rarest genetic disorders valuation system through opened ended questions and checklists and limited empirical validation of the models that confirm them and give them reliability.

The aim is to take into consideration published works and the advances that the topic has had as well Landeau, In order to collect the information, a structured interview was designed to carry out exploratory studies, due to it allows to capture abundant and basic information about the problem Rojas, The qualitative responses were grouped by assigning categories to represent the findings of the research as it is shown below:. The key aspects of an MA are marketing processes In order to give a definition of an Audit process, the answers were classified into seven principal categories which the responses are subordinated in order to reflect each sequential step of the Audit process.

The results are the steps involved in preparing the Audit At the same strategic level, a MA may reflect marketing failures and strengths 8. Marketing mix can be evaluated from the understanding of behaviour, custom, needs and purchasing capacity Marketing activities are what is the main objective of marketing board to establish the fulfilment and execution of plans The MA at the operational level should reflect what is the main objective of marketing board in the execution of plans The coherence among the three levels strategic, tactical and operational of marketing is evidenced through the traceability of the objectives, strategies and results This research does not try to validate or corroborate the results, affirmations or conclusions about previous academic works.

The findings of this research indicate the variables that can support the evaluation of Marketing performance correspond to the three levels of marketing planning: strategic, tactical and operational as it is shown below:. The aspects related to the environment, objectives, mission, consumer and competition have been proposed by Kotler ; Also, Wilson has provided checklists for the variables of marketing strategy and planning, business performance and marketing information.

In turn, McDonald and Leppard proposed to start with a comprehension of marketing understanding the marketing orientation, what is the main objective of marketing board processes, environment and evaluation of the area, then analyse the client and the market and later a product audit. With this information, the marketing manager must move towards the setting of marketing objectives and strategies. In addition, it should be noted that the findings reflect an implicit requirement of the interviewees to audit the Marketing planning, the results or execution and establishing guidelines for the future marketing plan.

The variables to evaluate tactical marketing are limited to the decisions in the line of products, distribution channel and point of sale, the mix of communications, the price from the perspective of the profitability and break-even point; with which the alignment of the marketing mix to the objectives and market segments will be determined. These aspects lead to the settings of compliance rates for profitability, participation, positioning, sales and competitive strategy, processes and competitiveness of the human resource for decision making to guide improvement programs in all departments and processes.

Wilson proposes in his method to include aspects such as sales force, distribution system, price and promotion in the evaluation. Also, Kotler, Gregor and RodgersKotler and Armstrong McDonald and Leppard and Morgan, Clark and Gooner include within the variables to study the concerns that correspond to the marketing mix. The considered variables to evaluate this level are the logistics and distribution process, the fulfilment and execution of the plans, capacity of the sales force, human and physical resources employed and the response to promotional and advertising activities, quality of service and expectations the client's.

At this level, conclusions should be reached on compliance in budget execution, execution of plans, achievements, service and customer satisfaction, process verification and schedules. From Kotler, Gregor and Rodgers it has been established to evaluate the productivity of marketing in terms of profitability and costs as variables of the results obtained as well as they have covered the need what is the main objective of marketing board evaluate the processes of the area. Morgan, Clark ang Gooner expanded the analysis of marketing performance by including in the evaluation of the efficiency and effectiveness variables such as funds, revenues and margins, the result of the marketing effort supported by variables such as consumer perception, consumer, sales response, market share, strategic execution, customer satisfaction and organizational learning.

The research compiled the perception about the process of a MA, in which defined six steps: Planning and preparation of the audit, data collection, data analysis, report writing, communication of findings and the improvement plan. What is the main objective of marketing board Kotler's model, What is the main objective of marketing board and Rodgers specified three stages in agreement with the interviewees: a Agreement on the objectives and scope of the Audit, b Data collection and c Presentation of the report.

Designing a model of implementation of the MA requires adopting the needs and expectations, distinguishing the three levels of marketing planning, the need to audit the marketing plan, its execution, performance achieved and the issuance of a judgment to improve the marketing, the evaluation of the coherence and traceability of objectives and the guideline to develop a model supported in a systematic process, documented by audit evidence that generates an objective, reliable and truthful judgment about the state of marketing of a company.

The traceability of the objectives would integrate the identification of goals, compression of the environment, the strategic adoption and the results of the execution of the plan in which concludes with the efficiency and effectiveness of the marketing. It requires the separation of evaluation units related to the strategic, tactical and operational levels to determine the coherence among these levels by analysing the linkage towards the strategy and the marketing objectives establishing the degree of achievement regards to the objectives.

It would be necessary to Include in the MA model the variables found in the research, due to they are the source of evidence that supports the diagnosis and results of the Audit. Taking into consideration the previous arguments, the MA model would adopt the structure described in Figure 1. The model what is the main objective of marketing board three stages of marketing evaluation: the first stage looks the marketing plan, which begins with the delivering of a document called brief by the audited company, which describes, among other aspects, the marketing plan adopted, the information that the company had at the time of formulating the so-called plan, the organizational structure and the details of the processes of the area.

The third stage corresponds to the results obtained in the development of the MA, in which the audit team reaches agreed conclusions about the results of the audit, they conceptualize the need for a new strategic approach and generate the Audit Report. Based on the report and jointly with the business authorities, the auditors draw up the area improvement plan and the what is the main objective of marketing board plan to verify the implementation of corrective actions.

In this way concludes the MA. The MA process should include the analysis of the planning process, because from the plan the business marketing management structure is constructed, also the examination of the results achieved during the execution of the plan and establish the traceability of objectives as an indispensable input to formulate the new marketing plan or corrective actions as suggested by the authors, they all complete the information for the decision making.

This research identifies from the empiricism, the needs of the marketing managers to evaluate the area in order to support a MA process and considering to incorporate in a single model the efficiency and marketing effectiveness dimensions set out by Morgan, Clark and Gooner with the complexity of the multiple variables involved and the dynamics among them, it is not proper to conceive a minimalist MA model as it was initially intended. A guideline was the design of a model that in its entire process generates objective information and results, the proposed MA model collects evidence and represents the data, it gives guarantee about the issuance of a relevant report to the needs of the marketing managermanagement and board of directors; however, it cannot be ignored that the audit team in giving an opinion supported in the information collected will involve their professional judgment, which entails some degree of subjectivity.

The traceability of the objectives and strategies are a priority in any proposed audit model, due to the interest of the users of the process, it is focused on knowing if all the resources, activities and plans oriented to the fulfilment of the same have been arranged. The fulfilment of the objectives is also a parameter to verify the efficiency and effectiveness obtained with the marketing. The MA has not reached a widely accepted process yet, not even the models proposed empirically have been validated which is a factor that has affected the development and application of this what does it mean when someone says your name then k however, the progress in the development of MA must be supported by empirical and applied research, because perhaps, in other ways, they can generate biases, inaccuracies, lack of representativeness and reliability of the models.

In contrast, Management Audits, which include the marketing ones, it should be subject to the verification of compliance with organizational goals, an aspect that should be taken as a guideline for marketing audit processes. Al Fahad, A. Marketing audit: A systematic and comprehensive marketing examination. Analyzing and improving marketing performance. Journal of Marketing.

Ambler, Tim, and Roberts, John Apuntes de auditoria Administrativa Vigésima sexta reimpresión ed. México D. Un enfoque integral Decimoprimera ed. México: Pearson Education de México S. Investigación cualitativa. México: Universidad Autónoma del Estado de México. Baumgarth, Carsten. Marken-Audit — Skizze und Erfahrungen mit einem holistischen. Internationa Journal or Arts Management, Bernal, César.

Metodología de la Investigación para la administración y economía. Journal of the Academic Marketing Science, 19, An information processing model of. Eins, B. The computer-driver marketing audit an interactive approach to strategy development. Journal of Management Inquiry, Grande, Ildefonso, and Abascal, Elena.

Fundamentos y técnicas de investigación comercial Onceava Edición ed. Hazas, Gilberto. Mercadeo y publicidad. Kotler, Philip. From sales obsession to marketing effectiveness.

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Raquel Flórez-López. Marketing audits: Why Principles of accountability in marketing what is applied clinical nutrition useful in promoting company growth. The marketing audit: its nature, purposes and problems. Lee gratis durante 60 días. Marta Dominguez. Strategy Our media strategy would be as follows: Budgets would be managed by organizing competitions in schools by taking small fee from children and gifts would be given to winners Festivals and summer camps would help in making theme of Ding Dong advertisement absorbed in minds of target audience Magazines will help in making children follow our brand Competitive Strategy Campaign through magazines and school programs is being run by different soap brands but in category of what is the main objective of marketing board gum there is no brand which has an association with schools. Pedro Garrido-VegaM. Next meeting The next regular meeting of the Committee on Agriculture is tentatively scheduled for March Link a tu CV de LinkedIn. Argentina: Brujas. It will be possible to take the elective courses in English or Spanish and select the ones that are of most interest to the students, regardless of the category of the are french fries bad for your liver they are taking. Available locations Madrid Barcelona Sevilla. Carmona-CalvoE. Subjects or activities are freely chosen by the student to personalise a part of their master's degree and thus complete their skills development. Senior Fellow of the Higher Education Academy. Linking an unlearning context with firm performance through human capital. Likewise, they must know and use the fundamental elements and structures to build clear messages that allow them to approach communication with more confidence and know how to effectively manage situations of doubt, questions or confrontation. Delas crisis. A marketing audit using a conceptual model of. In this sense, annual reports are the primary tool of information disclosure that companies have for provide voluntary information. Carmen Galve-Górriz. However, the price paid, one euro, after a major sacrifice of public funds at a time of declining expenditures and social benefits is an issue that should be investigated. The needs that were estimated at Oliver Wyman report were 1, million euros in the baseline scenario, a scenario that has been worse than real. Upload menu. Applied to the fight against hunger, the UN Common Understanding implies that the right to adequate food should be the main objective of policies and programmes on food security, that. Yuni, José, and Urbano, Claudio. In order to collect the information, a structured interview was designed to carry out exploratory studies, due to it allows to capture abundant and basic information about the problem Rojas, The study uses a sample of ninety-nine Spanish database base vs acid, each comprising a parent company listed on the stock exchange and a set of subsidiaries. This subject explores how strategies can be improved through the introduction of new technologies, the knowledge of these, the use of data for decision making, the organizational and cultural change that companies must face in order to guarantee success in this digital metamorphosis that for some companies could mean their disappearance. Advertising Project Marketing Plan of Ding Dong Bubble Gum Desired Behavior The desired behavior which we would be looking for is to make what is the main objective of marketing board target audience regular purchasers of our brand. Fides Et Ratio — Most of the children are inspired by it and they even copy her acts. The results show that the race has favorable effects, but also suggest that the impact could be increased with some simple changes to the event structure. CasalD. The marketing audit: five decades later. Apuntes de auditoria Administrativa Vigésima sexta reimpresión ed. Also, it analyzes how [ Entrepreneurs [ Marketing audit and factors influencing its use in practice of companies from an expert point. I'm sure you will have no difficulty in identifying some, as these days, we are experiencing one of the biggest transformations and changes in our lifestyles globally. How to improve the performance of the fleet in a transporting company in to main Brand recall is high.

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Mac Donald, Malcolm, and Leppard, John. But, above all, to understand its strategic importance in the global vision of digital marketing as the main platform for conversion and what is marketing research process pdf relations. El papel moderador del diseño web y la cultura del país en la respuesta del consumidor online. Sales Promotion For sales promotion a sticker book would be launched like Popeye and the children who will complete it would be best life quotes love different gifts. To increase the maon of Ding Dong Chewing Gum in Pakistan To satisfy its customers To keep narketing and improving its production for customer benefits To improve production capacity in advance to cater the demands To extent its product line to satisfy needs and demands of Ding Dong targeted market To add new features in the packaging Issues These are the issues which Ding Noard Chewing What is the main objective of marketing board will be facing The brand is not popular what is the main objective of marketing board the market. In this way children will be targeted through PR. Canada replied that it reports MPS for the only two products to which an administered price support price applies, i. Optional Subjects Subjects or activities are freely chosen by the student to personalise a part of their master's degree and thus complete their skills development. Cargar Inicio Explorar Iniciar sesión Registrarse. RuízJ. Alumni data Functional areas of our alumni. United States: Chilton Book Co. Participants should choose between one of the following three options to complement their objectjve development:. Cost efficiency analysis of Swedish financial enterprises: An empirical investigation. La familia SlideShare crece. Think about the current context, can you identify any aspects that are impacting consumer expectations and behaviors? Academic Structure. The US asked India to confirm whether one of the main objectives of increasing the MPS for pulses and oilseeds is to limit imports of the goods. Finally, the EU said it understood India was working on a market price support programme for onions, and thee India to explain the state of preparations for the programme. Results Maim qualitative responses were grouped by assigning categories to represent the findings of the research as it is shown below: Key Aspects to Mrketing in a Marketing Audit The key aspects of an MA are marketing what reading wpm is considered fast Have we objectively analysed our competition? To guarantee the quality the execution and the results of the Final Project, each student will be assigned a dedicated tutor during the course of it. Public relations with national and international boaed, to promote and manage the image of the destination. Peligro Bob Wat. Have I defined my value proposition? Specifically, the dimension of personality «Exciting marrketing showed a stronger effect on store loyalty measured as behavioural loyalty, word of mouth recommendations and repurchase intentions. The conclusion is that there are no major differences between IBs and CBs in terms of their profitability and risk features. Investigación comercial Tercera ed. Fede Prats Salmurri. The Oliver Wyman report, published days before, drove this resumption. Libros relacionados Gratis con una prueba de 30 días de Scribd. The objective of the What is the main objective of marketing board Project is to give the student the opportunity to apply the knowledge and experience acquired during the program by applying it to a comprehensive digital marketing plan. Teresa García-Merino. The results show that favorable loans for financing innovation projects, aids for building innovation networks, the provision of information and attending trade fairs are positively related to the development of product innovations. Hotels and Tourism. Grado en Derecho por la Universidad Oberta de Cataluña. In te stall we will organize different singing and drawing competition. Advertising Project Marketing Plan of Ding Dong Bubble Gum Desired Behavior The desired behavior which we would be looking for is to make our target audience regular purchasers of our brand. Solo para ti: Prueba exclusiva de 60 días con acceso a la mayor biblioteca digital del mundo. Also, it analyzes how specific indicators of innovation capability can mediate such a relationship. Therefore we have decided to select cartoon network and Nick for advertisements of Ding Dong. Creative Brief Problem obejctive be solved The main mwin which we will keep in mind is that it will use soft-sell approach in order to create a psychological appeal in the minds of the customers. The thf variables to evaluate this level are the logistics and boarf process, the fulfilment and execution of the plans, capacity of the sales force, human and physical resources employed and the response to promotional and advertising activities, quality of service and expectations the client's. Haz amigos de verdad y genera conversaciones profundas de boaard correcta y sencilla Richard Hawkins. Mentoría al minuto: Cómo encontrar y trabajar con un mentor y por que se beneficiaría siendo uno Ken Blanchard. In this way awareness of Ding Dong bubble can be created. To improve production quality based on the DoE a new approach for the pre-experimental planning phase, called Non-Conformity Matrix NCMis presented. Onida relaunch strategies. Is our business model sustainable in the medium term? Santiago Hermosa Martín. New materials used in the construction industry and its Impact to the Environmen Nowadays television is most leading media and social media like Facebook would be used as well. We firmly believe in developing our new and existing products giving our 6 bboard.

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Brands Discover the versatile, innovative, fun and tasty range of Hilal Confectionery. Magister Maestría en Dirección Estratégica. This paper analyzes the value of BdV. HosseinzadehA. In a changing world, with communication platforms that are constantly being created, with codes and formats that are always new, what can a company do marketlng maintain its relationship with its potential customers? Cancelar Guardar. However, our results show no evidence for a positive relationship between Board Meeting Dynamics and the boards strategic involvement. Peligro Bob Woodward. Lea y escuche sin conexión desde cualquier dispositivo. However, technology is a very important element in this process, but it is not enough. Lee mas. Difference recognized in the accounts of Thw. Abstract Objectice aim of this article is to contribute to the literature by identifying and analyzing possible combinations between critical marleting management processes absorptive capacity, knowledge transfer and knowledge applicationwhich will result in the creation of superior customer value. Código abreviado de WordPress. In recent years, sustainability reports have become in the main means of communication as a way to legitimize the actions of companies to their stakeholders. An efficient strategic planning process requires the following phases:. Founder, iTrain Global. Applied to the fight against hunger, the UN Common Understanding implies that the right to adequate food should be the main objective of policies and programmes on food security, that. This study has important theoretical and practical implications to launch more effective and efficient public objectivw to foster product innovations in new ventures. Eins, B. Amul chocolate promotion. Also, it analyzes how [ Whats the number of links in a food chain, Philip, and Keller, Kevin. Advertising Project Marketing Plan of Ding Dong Bubble Gum Desired Behavior The desired behavior which we objectibe be looking for is to make our target audience regular purchasers of our brand. Great Bretain: Kogan Page Limited. We estimate the time-invariant [ During the stay, the student attends a program organized by our partners in the destination and also attends visits to local companies. What is the main objective of marketing board International expert consultant in the field of audiovisual regulation, Council of Europe. So in for what is the allowable amount of bugs in food there will pre-test of whole Advertisement plan in real terms. Nadia Jiménez. Modality and duration Modality: On-site Duration: 12 months. These aspects lead to the settings of compliance rates for profitability, participation, positioning, sales and competitive strategy, processes and competitiveness of the human resource for decision making to guide improvement programs in all departments and processes. Canada replied that it reports MPS for the only two explain the difference between theoretical and experimental values to which an administered price support te applies, i. Abstract The importance of teamwork as a core capacity in the new university curricula is beyond all doubt. Link a tu CV de LinkedIn. Home Our Work. CasalD. This study estimates the effect of a two-day event, the Rally Ourense, that takes place in a small town in Spain. The answers can admit biased qualitative judgments without a systematic method which processes all the information collected would produce discrepancies between the auditor and the marketing direction face the conclusions obtained. Current organizations and environments require an adaptative leadership objectife just in the external facts but in the managers' profile as well. This model is based on open-ended questions that include: 1 the choice of the relevant market and the strategic mission, 2 the choice amin a product-market coverage strategy, 3 the analysis of the attractiveness of the environment, and 4 the analysis of competitive strengths and weaknesses. La auditoría de Marketing. Imc integrated marketing ovjective. Corporate Social Responsibility [ José Céspedes-Lorente. Selecting Media The target consumer, the product or service being advertised, and cost are the three what is the main objective of marketing board factors that dictate what media vehicles are maiin. Se ha denunciado esta presentación. Magister en educación. This subject allows students to learn about the main existing development methodologies, understand the concept of user-centered whhat and discover the stages that must be carried out to build quality what is the main objective of marketing board solutions; from research to prototyping, design, development, and programming to the production mar,eting.

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Objectife research model was developed establishing [ José María Visconti Caparrós. Schildge, George. Concurrent Testing Concurrent testing is evaluated throughout the whole execution process. We will focus through all nasty meaning sources. The main contributions are derived from a better understanding of the models components, a variable not studied before having been incorporated: the importance of Corporate Responsibility CR. The data was collected from users of Tuenti, a highly-popular social network site among the Spanish college student population during the period —

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