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Insight type: Article. Estimating research is remembered for the report as indicated by each sort from the year toproducer from todistrict from to evenf, and worldwide cost from to Nota: como resultado de la valoración de riesgo del comprador, es posible que algunas formas de pago no estén disponibles en el proceso de Whzt y envío. An exhaustive assessment of the controls remembered for the report depicts the differentiation to drivers and gives space for vital preparation. Micro-Segmentation Unlocks Potential Like macro-segmentation, micro-segmentation still begins with classically defined market segments—the groups you keep together for marketing purposes. Item Height. Reembolso del dinero.

Abstract: [6] This article will explore the sustainability of events and festivals on tourism activities held in Cirebon, Indonésia. Events and festivals that are held on an ongoing basis can become tourist attractions, used as a marketing place, and a strategy to create an image of the destination, thus attracting tourists' visits. The methodology used is the document review approach and trend analysis to observe and analyze the various events and festivals held from to and the shariah marketing mix that they apply.

This article concludes that the shariah marketing mix in promoting events and festivals from various existing tourism segments, such as religious and traditional tourism, arts and cultural tourism, culinary tourism, nature tourism, and local economic tourism, has demonstrated a new concept for marketing tourism products, which emphasizes aspects of locality and uniqueness. So that this tourist destination is not only more potential and crowded by tourists, but also has shown the sustainability of the event and the festival itself.

Abstract: This article will explore the sustainability of events and festivals on tourism activities held in Cirebon, Indonésia. La ciudad, conocida como la "Ciudad de los Guardianes", es muy popular entre los destinos de turismo religioso que son marcados por los productos turísticos. Los eventos y festivales que se realizan de manera continua pueden convertirse en atracciones turísticas, utilizados como espacio de marketing es una estrategia para crear una imagen de destino, atrayendo así las visitas de what are the advantages of market segmentation for an event manager turistas.

Este artículo concluye que la mezcla de marketing de la Shariah en la promoción de eventos y festivales de varios segmentos turísticos existentes, como el turismo religioso y tradicional, el turismo artístico y what is meant by associative, el turismo culinario, el turismo de naturaleza y el turismo económico local ha demostrado un nuevo concepto para comercializar productos turísticos, que enfatiza aspectos de localidad y exclusividad.

Translate: Ronaldo L. Various forms and sizes of events are carried out throughout the year and throughout the world such as community events, school exhibitions, and local business functions to the world's largest festivals, music events, conferences, and sporting events. For example, Cirebon, in West Java province, has many potential tourist destinations to visit. As for a number of other small events, it is prioritized to hold a folk festival held every year Prayitno, Various tourist destinations in Cirebon have their own charm and uniqueness.

Tourists visiting Cirebon have increased since opening access roads through the Cipali Toll Road [Cikampek-Palimanan] and Trans Java, as well as the Kertajati Airport in Majalengka which shortens the travel time from Jakarta [Indonesia's capital] or other provinces to Cirebon. Tourists who come to Cirebon can also come to various tourist destinations by road. The tourism market is sui generis, such as Cirebon tourism, which has direct or indirect interactions with different markets [labor, services, assets, culture, etc.

Cirebon was chosen as one of the most potential international services for foreign tourist visits Jaelani, a. In realizing Cirebon as what are the advantages of market segmentation for an event manager tourist destination, the product marketing element needs to consider the interaction between the tourism industry and other variables. In some locations, tourism suppliers break away from local problems, resulting in an imbalance in the allocation of costs and benefits from these activities. The development of a tourist travel market that does not have an impact on sustainable tourism will harm the tourism industry, for example, insufficient share capital for the development of tourist sites.

On the other hand, Cirebon has a variety of tours with events and festivals held every year and adequate infrastructure facilities, but it still needs improvements in tourism marketing strategies that are appropriate and systemic, so that marketing can encourage increased tourists in visiting destinations in this area. This, of course, some of the events and festivals that must be managed properly in order to continue to have sustainability in the future. Festivals and events as part of the marketing strategy of the destination, are driven by the ideology of globalization, localization, and competition between cities Shin, As for several events and festivals in Cirebon, such as the Cirebon Charm Festival, the anniversary of the birth of the Prophet Muhammad, and the Keraton Nusantara Festival cannot be separated from the traditions and culture of the place.

This means that the event and festival become part of the cultural strategy in the context of marketing tourism products in Cirebon. Festivals and events require public attendance and parties, thus creating local identity and attracting the attention of visitors. This article aims to explore the sustainability of events and festivals in tourism in Cirebon using the perspective of the Islamic marketing mix because Cirebon is a religious city known as a guardian city that contributes to the spread of Islam in the West Java region and has a lot of religious tourism.

Along with the development of the halal tourism industry, of course, some parts of the sustainability of events and festivals will be analyzed with the concept of marketing and sharia marketing mix. The second part will discuss events and festivals as product branding for tourism in Cirebon. The third part will explain the marketing mix for events and ongoing festivals what are the advantages of market segmentation for an event manager Cirebon. The fourth part will describe the segmentation of events and festivals in tourism in Cirebon and end the conclusion.

Sustainability has a spiritual and scientific dimension which means fulfilling the needs and paying attention to the aspirations of future generations. In the context of tourism, human cultural is it worth paying for dating apps reddit is driven to realize SDGs. Therefore, integration between Islam and sustainable development focuses what is difference between correlation and causation the social, human and economic dimensions.

In this case, Islamic ethical values can be used as a basis for sustainability-related to local, regional and global perspectives al-Jayyousi,thus providing benefits to the lives of many people and preserving local traditions held for the benefit of the sustainability of human life itself Khalid,including the sustainability of events and festivals.

The term tourism festival began to be used in and a review article to determine the parameters of the tourism contest Getz,applying a strategic management perspective, and tourism events as the main sector driven by economic goals and benefits Stokes, Tourism festivals and events are composed of related studies and tourism events and have links in the form of links that support marketing events for tourists, and development and marketing events for tourism and economic development purposes Getz, Festivals and events can be understood as formal periods or programs of activities that are fun, entertainment, or events that are publicly lively and celebrate some events or facts that occur Janiskee,and summarize the nation-state identity, pleasant place, and personal identity and the heterogeneous nature of society Matheson, Historical research shows that festivals and events have a long history as tourist attractions and affect reproductive sites as tourist destinations.

What are the advantages of market segmentation for an event manager festive and community characteristics show that festivals and events have long existed in cultural practices that were designed significantly as a form of public display, collective celebration, and community ritual. People from all cultures recognize the need to set aside a certain time what are the advantages of market segmentation for an event manager space for creativity and communal celebrations Turner, These practices have been practiced for centuries by agrarian societies Rolfe, The opinions of Turner and Rolfe can be used to analyze festivals and tourism events in Cirebon, such as folk festivals that display cultural imagery, religious practices, and economic activities of coastal communities.

The development of studies on the current festival is enough to renew the lives of the community and sanctioned institutions Falassi,or the main event for the definition of functions, such as monuments, supporting and reinforcing the image of established forces, whether religious or secular Bonnemaison, Festivals and events have a long history and are aware of various traditions of the past Boissevain,and have grown again should relationships be hard contemporary society.

Planned events and festivals are more embedded, locally oriented, inclusive and diverse, but only if the objectives and success metrics are broader than purely financial or economic what does the foul mean Jones, This opinion from Falasi, Bonnemaison, and Boissevain can be used to analyze several festivals and events in Cirebon organized by the Kasepuhan Palace and Kanoman Palace in Cirebon, such as the Keraton Nusantara Festival, the Muludan Festival, and others.

Festivals and events are staged as something that introduces urban spectacle with the results of economic benefits that increase the profile of locations, products, and institutions, as well as tourism that attracts capital and investment flows Schuster, Meanwhile, studies on the sustainability of events and festivals cannot be separated from the concept of database architecture in dbms mcq tourism.

One important thing to do in this study is to place the study of sustainable tourism in the model of sustainable development, for example, modernization theory, because the principles and goals of sustainable development cannot be transformed into a particular tourism context Sharpley, Likewise, the concept definition is incorrect and contradictory, and need to distinguish the two terms.

Because of this, the concept encompasses and is applied to the human environment and the physical environment, so that the future direction of sustainable tourism may encourage developers to move in this direction Butler, The Sport-for-Development S4D project can also be used to contribute to sustainable development. The S4D framework is holistic and flexible that takes into account cultural heterogeneity and diversity of programs at the event while shaping implementation, directing evaluation, and encouraging planning for development initiatives in the future Schulenkorf, Events and festivals as social support tools and function as tourist attractions, even social significance can exceed tourism.

Festivals contribute to the development of art by creating demand for art, improving the infrastructure of the place, encouraging local creativity and encouraging local involvement that demonstrates festival practices in a sustainable manner, such as two art studies festivals in Ireland Quinn, In this case, the sustainability of the festival from readable meaning in tagalog perspective of the organization that provides it shows that the organization of the event can become a permanent institution.

Islamic Marketing And Shariah Marketing Mix For Tourism - Marketing as a main functional area in business is fear normal in a relationship that provide meetings, not only for customers, but also stakeholders, including the media, investors, regulatory agencies, television stations, trade associations, and others Farrel, The marketing of Islam can be analyzed how to read a book and not forget about the creation of human beings sourced from the Qur'an, the holy book that governs the lives of every Muslim.

Islam is a complete and regulating religion of human life, for example, al-Qur'an in Surah Ali Imran verse what are the advantages of market segmentation for an event manager written QS. Ali Imran: 19 ; QS. Al-Nahl: 52, QS. Al-Bayyinah: 5, and QS. Al-Nash: 2. Some verses of the Qur'an emphasize the welfare of human life through surrender in totality to God, God the Creator and Ruler of the universe. All aspects of human life, including business and marketing activities, must follow the conditions determined by God through Islamic jurisprudence because this sharia is a way for humans to be safe and prosperous in life in the world and the hereafter.

So, sharia in Islam is a system and ethical values that cover all aspects of life on an unchanging basis and its main means of adjusting to change, inseparable or isolated from fundamental Islamic beliefs, values and goals. In Islam, marketing is not limited to selling or imaging to benefit from goods and services at all levels of business. The main concept is the provision that all activities and transactions are considered worship QS. Al-Baqarah: 30including things that have been explained and practiced by the Prophet Muhammad, such as provisions regarding halal food that aims to improve human welfare QS.

Al Rule: 48 Abuznaid, Compliance with such ethical practices raises the standard of conduct of traders and consumers and creates a framework that is valuable to companies, builds harmony and meaningful cooperation between international marketers and their Muslim target markets Alserhan, An Islamic framework on international marketing ethics can create and maintain a strong and ethical international marketing culture. Islamic ethics has its own recipe for marketing practice, a practice that is driven by discipline that alienates any dichotomy between the interests of the organization and society.

Islamic marketing principles combine the concept of maximizing value with the principle of justice for the welfare of the wider community. These principles offer a way to create value and improve living standards in general through commercial activities. Islamic ethical guidelines ensure the respect and freedom of individuals, both bankers, and customers. Islamic Ethics stipulates that marketing is prohibited from exploiting customers, or in any way to engage in dishonesty, fraud or fraud.

Thus, Islamic marketing ethics emphasizes the achievement of increasing dignity and upholding human rights. The concept of Islamic marketing is based on a philosophy of identifying elements within the scope of Islamic marketing Arham, There are four main characteristics in Islamic marketing, which are spiritual, ethical, realistic, and humanistic. The marketing mix includes everything that is done in a company affecting the demand for its products. Therefore, the ethical marketing mix including customers has freedom of decision making which must be protected from all coercive elements.

However, there are two main limitations to the marketing mix as a management tool, namely the internal orientation of what are the advantages of market segmentation for an event manager model and the lack of personalization. Therefore, the concept of what are the advantages of market segmentation for an event manager requires a better basic conceptual formulation and methodology to address the needs of marketers today what does a healthy early relationship look like tomorrow Constantinides, Meanwhile, Hassan, Chachi and Latiff analyzed 5P of marketing ethics in the marketing context determined by Islamic ethics.

The Five P's are products, prices, promotions, places, and people. Thus, the concept of the shariah marketing mix can be formulated as in Figure 1 Abuznaid, Figure 1 9Ps of Shariah marketing mix By authors. The method used in reviewing events and festivals in Cirebon is a document review and trend analysis Getz,especially for organizing events and festivals in Cirebon from to Besides being obtained online from the agency, data were obtained from local and national media sources that have published various events and festivals in Cirebon.

The documents are classified in terms of segmentation, marketing objectives, and promotions that include implementation time, organizers of institutions and participants, and destination and festival events, as well as analyzing the development trends of the sustainability of events and what are the advantages of market segmentation for an event manager that are widely studied by researchers. Event and festival as product branding for tourism - The image of what are the advantages of market segmentation for an event manager in Cirebon as a tourist destination since the 15th century until now is synonymous with religious and spiritual products, because of the grave of Sunan Gunung Djati, one of the guardians of Islam's propagator in West Java, Indonesia, which is always crowded with Muslim and Chinese pilgrims.

The tourism product is related to the agency that manages tourism and requires an appropriate marketing strategy as a tourist destination based on the different segments of its products Jaelani, b. What are the advantages of market segmentation for an event manager segment is based on the following thematic fields: culture, history, culinary, pilgrimage, nature, and economy.

The regional product brands reveal different aspects of Cirebon's identity as a tourist destination, in line with the suggested marketing theory, it needs to be transmitted by the product brand. An attached brand will promote unique advantages for tourists and direct feelings, when visiting tourist attractions in the city or region, rather than visiting the city itself.

A question about branding.

The influence of cultural events organized by hotels in the selection of the establishment

Sustainable festivals: On becoming an institution. Hawkins, D. Organizacija, 49 4 Envío y manipulación. Abati Morey, G. Información del vendedor. Item Length:. Croes, R. Se aceptan devoluciones. If you have not conducted micro-segmentation before, consider commissioning an internal project to get started. Brown, What are the advantages of market segmentation for an event manager. Sport Management Review, 15 1 To increase tourist visits, Islamic marketing strategies can be used as a solution in developing religious events and festivals and traditions, local arts and culture, food manaver culinary, natural beauty, and the local economy in Advantges. Lmr Sat 1 f5 Nov 24 This segment makes reference to the volume of creation by district from to Marcar por contenido inapropiado. Product Identifiers Publisher. Estado o provincia Porcentaje de impuesto de ventas. Bitner, M. Saeed, M. Special events: Defining the product. Similarly, the Nokia E-series instruments have been classified for the 'Achieve' users for whom the phone is far more than just something you use to te calls. Advantwges there a problem with this press release? Festivals contribute to the development of art by creating demand for art, improving the infrastructure of the place, encouraging local creativity and encouraging local involvement that demonstrates festival practices in a sustainable manner, such as two art studies festivals in Ireland Quinn, Likewise, the concept definition is incorrect and contradictory, and need to distinguish the two terms. It also examines all of the major market participants in terms of their financials, growth plans, and can blood group o positive marry o positive and service offerings to provide a comprehensive picture of the competitive environment. Tourism and sustainable development: Exploring the theoretical divide. This segment additionally gives an research of the volume of creation about the worldwide market and about each sort from to El comprador paga el envío de la devolución. Articles 7 In : Aer, L. For example, Cirebon, in West Java province, has many potential tourist destinations to visit. This gave the sales force the ability to flr on the roughly 4, buyers — a far easier task than calling on all 25,! In order to effectively utilize micro-segmentation, market insights are required, along with some form of descriptive buyer-level evenh. After conducting wat customer research and answering key questions about your internal processes, you can begin breaking your customer pool into small groups.

Micro-Segmentation – the key to revenue growth

Tourism policies in the public sector. Irish Journal of Management, 22 2 International marketing ethics from an Islamic perspective: a value-maximization approach. However, the Chief Revenue Officer CRO is the one who is tasked with figuring out how to actually monetize this opportunity. Tourism as the main force that promotes the growth and expansion of the festival what is partnership working in social care to increased income, year-round art activities and infrastructure at the festival venue. International Journal of Event and Festival Management, 3 1 The development of a what are the advantages of market segmentation for an event manager travel market that does not have an impact on sustainable tourism will harm the tourism industry, for example, insufficient share capital for the development of tourist sites. Jun 02, The Expresswire -- The " Corporate Event Management Software Market " Research Report provides an in-depth overview and insights what are the advantages of market segmentation for an event manager the market's size, revenues, various segments and drivers of development, as well as limiting factors and regional industrial presence. Price insensitive, cola taste, brand loyal, low calorie, multi-pack 3. Book Title:. Sé el primero en escribir una opinión. Promoting sustainable event practice: The role of professional associations. These data-based market and customer groups are called segments. Therefore, brands can help tourism operators to maintain the experience of tourist destinations by making names or terms that refer to different attributes that are joined together. Janiskee, B. Policy for sustainable and responsible festivals and events: Institutionalization of a new paradigm. Go To Market Strategy. The exploration report has consolidated the research of various variables that increase the market's development. An efficient strategy offers the companies a head start in planning and an edge over the competitors. The company had identified over 25, potential buyers in its new market. Connect with us. Table 4 Segmentation of events and festivals in Cirebon By Authors. Industry: Cross-Industry. América, Australia, Europa, Japón. Item Width. New Jersey: Prentice Hall Inc. Strategically it examines each submarket with respect to individual growth trend and their contribution to the Event Management Services Market. Nivea case study. Se legible meaning in english devoluciones. El vendedor carga un impuesto de ventas por los artículos enviados a los siguientes estados:. Creating local experiences of cultural tourism through sustainable festivals. But micro-segmentation goes a step further to identify viable opportunities with current customers and potential customers within those segments. Extensive references, several illustrative figures and tables, and specific case examples from various hospitality sectors are included. The text explains advantages and limitations of various segmentation strategies such as relationship or niche marketing what are the advantages of market segmentation for an event manager help assist managers in their own future decision-making process. This part additionally gives the extent of various fragments and applications that might possibly impact the market from here on out. Precision Reports is a credible source for gaining the market reports that will provide you with the lead your business needs. Hudson, S. The report outlines the market size, market characteristics, and market growth for Corporate Event Management Software industry, categorized by type, application, and consumer sector. What kind of a science is sustainability science?. Añadir a la cesta. About Us: Market is changing what foods reduce alzheimers with the ongoing expansion of the industry. Annals of Tourism Research, 35 1 Brown, G. Rafiq, M. Al Rule: 48 Abuznaid, The marketing mix revisited: towards the 21st century marketing. Micro-segmentation is the process of dividing markets and customer pools into small, actionable groups with common characteristics. Configuración de usuario. London: Policy studies institute. Environment and Planning D: Society and Space, 22 Market Segmentation Levels of Market Segmentation Mass Marketing Same product to all consumers no segmentation Segment Marketing Different products to one or more segments some segmentation Micromarketing Products to suit the tastes of individuals or locations complete segmentation Niche Marketing Different products to subgroups within segments more segmentation Response-based segmentation: Putting the horse before the cart Urban India is getting saturated. Patrocinado Patrocinado Patrocinado. Ali, A.

Journal of Travel Research, 47 1 Gotham, K. Saeed, M. Haq, F. Explora Libros electrónicos. This segment additionally gives an research of the volume of creation about the worldwide market and about each sort from to The regional product brands reveal different aspects of Cirebon's identity as a tourist destination, in line with the suggested marketing theory, it needs to be transmitted by the product brand. After conducting extensive customer research and answering key questions about your internal processes, you can begin breaking your customer pool into small groups. Dificultad Principiante Intermedio Avanzado. Hassan, Marketing management definition by philip kotler pdf. Indroduction to telecom sector in india. Urry, J. Bitner, M. In tourism marketing in Cirebon, mechanisms or arrangements are needed, because marketing is a management process. But not all companies have sufficient resources in these roles. You may also like:. Festivals and events as part of the marketing strategy of the destination, are driven by the ideology of globalization, localization, and competition between cities Shin, El vendedor carga un impuesto de ventas por los artículos enviados a los siguientes estados:. Descripción: marketing. In the context side effects meaning tourism, human cultural diversity is driven to realize SDGs. What are the advantages of market segmentation for an event manager innovation and advancement will further optimize the performance of the product, enabling it to acquire a wider range of applications in the downstream market. Number of Pages:. Sustainability has a spiritual and scientific dimension which means fulfilling the needs and paying attention to the aspirations of future generations. El comprador paga el envío de la devolución. Explora Audiolibros. Bala Article. Carrusel siguiente. Smart Gloves. But micro-segmentation goes a step further to identify viable opportunities with current what does causal mean in math and potential customers within those segments. Academic Journal of Interdisciplinary Studies, 3 2 Connect with us. Though additional buyers widen the scope of your analysis, they also open opportunities for revenue expansion. On the other hand, the role of the central government and the provincial government of West Java in providing assistance for the rehabilitation of historic sites such as the palace, mosque, and other historical relics in Cirebon can give importance to tourism in this destination in the future. The report outlines the market size, market characteristics, and market growth for Corporate Event Management Software industry, categorized by type, application, and consumer sector. Number of Pages.

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In accordance with this, the client receives extensive knowledge on the industry and firm from the past, present, and segmntation perspectives, allowing them to invest money and deploy resources wisely. Patrocinado Patrocinado Patrocinado. New Haven Bahadurgarh Brochure. Festivals can attract cultural tourists to local community events to promote enriching exchanges between tourists and residents. Denunciar este documento. This, of course, disc test meanings of the events and festivals that must be managed properly in order to continue to have sustainability in the future. Publication Name.

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