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The objective of this program is to provide the student with an overview of marketing management in the company. This will be based on the concept and scope of marketing in the company. Subsequently, marketing will be analysed from a strategic point of view. The preferred system will be the continuous assessment system. A final exam will be taken ard the ordinary call and another in the extraordinary call.
The grades of the continuous assessment practices are maintained for both calls. The practical examination of the final single assessment test may include a series of questions and practical exercises in relation to the subject matter and the practical material worked on during the course. It is recommended that you consult the exam call that will be published in advance of the exam date. Everything related to evaluation will be governed by Article 8.
In accordance with the recommendations of the CRUE and the Secretariat of Inclusion and Diversity of the UGR, the systems for the acquisition and evaluation of competencies included in this teaching guide will be applied in accordance with the principle of design for all, facilitating learning and the demonstration of knowledge according to the needs and what are some of the fundamental marketing concepts diversity of the students.
Specifically, the grade will be a compendium of the work the student has submitted during the four-month period, self-employment activities and compulsory attendance at practical classes. For students who take the final single evaluation referred to in Article 8 of the Regulations for the Evaluation and Qualification of Students of the University of Granada approved by the Governing Council on 20 Mayit will consist of both theoretical and practical evaluation tests related to the contents of the subject and to the practical work carried out during the academic year.
The grading system of both fumdamental, that is, theoretical and practical, will have the same weighting as in the case of continuous evaluation students. The practical examination of the extraordinary evaluation and the final single evaluation exams, can include a series of questions and practical exercises related to the subject and to the practical material worked during the course.
Students who take the final single evaluation referred to ot Article 8 of the rules fjndamental evaluation and qualification of students of the University of What are some of the fundamental marketing concepts approved by the Governing Council on 9 Novembermust apply within the first two weeks of the course, or within two weeks of registration if it has taken place after the start of the course. The student will request it, through the electronic procedure, to the Director of the Department, alleging and accrediting the reasons for not being able to follow the continuous assessment system.
The Director of the Department to which the request was addressed, after hearing the faculty responsible for the subject, will decide on the request within ten working days. After this period has elapsed without the student having received an express written response, the request will be understood to have been accepted.
This criterion will be maintained for all the ordinary and extraordinary calls. The student must be very aware that in any work submitted by the student it is totally forbidden to make a literal copy "copy and paste" or a literal translation of content taken from Internet information sources, or from any other type of source. It is highly recommended that students consult other sources in order to compare marketkng, go deeper into concepts, discover new ideas, etc.
In the event that a commentary on these consultations is required, the student will have to indicate the sources used in the form of a bibliographical reference at the bottom of the page following some style of citation for example, the APA citation stylebearing in mind that a personal commentary on the ideas extracted is always required.
Everything related to evaluation will be governed by the Regulations for the evaluation and qualification of students in force at the University of Granada. The lecturers will make the general communications to the group that they consider appropriate through the PRADO platform cincepts the University of Granada, so it is recommended that the student consults this platform regularly.
Sobrescribir enlaces de ayuda a la navegación Inicio Docencia Grados Graduadoa administracion y direccion empresas derecho Introduccion al marketing 11 Guia docente En. Course guide Introduction to Marketing Branch Social and Legal Sciences. Subject Empresa. Year of study 2. Course type Core course. Teaching staff Theory Luis Doña Toledo. Grupo: A Nina Faraoni. Timetable for tutorials.
No hay tutorías asignadas para el curso académico. Prerequisites of recommendations Students are recommended to have a level of English equivalent to B2, and not less than B1 Common European Framework of Reference for Languages. Brief description of content According to official validation report Marketing concept and scope Analysis of the environment and competition Consumer behaviour Market segmentation and positioning Fundamentals of commercial research Marketing mix.
General and specific competences General competences CG Ability to learn and work autonomously. Ability to analyse and search for information from a variety of sources applicable to the field of study. Ability to work in a team. Ability to analyse and summarise. Ability to make decisions. Problem-solving skills in economic and business contexts. Ability to organise and plan. Ability to adapt to new or changing environments. Creativity and intuition to choose appropriate measures for different contexts Why does my dog like cat food better Management and leadership capacity CG Ability to convey information, ideas and solutions to problems raised.
Ability to assume an ethical commitment at work. Sensitivity towards environmental and social issues CG Oral and written communication skills in Spanish. Computer skills related to the field of study. Ability to gather and interpret relevant data to make judgements. Ability to apply knowledge to practice. Specific competences CE Know and understand the economic reality, identify fundamenral role that companies play in the economy, know the different forms that companies can take CE Understand the most relevant perspectives in the study of organizations CE Know and apply theoretical concepts and instrumental techniques and tools for solving economic problems in real-life scenarios.
Use basic tools of a quantitative nature, calculation and for diagnosis and analysis CE Know and apply the basic concepts of Finance CE Know and apply the basic concepts of Accounting CE Know and apply sone basic concepts of Business Management CE Know and apply the basic concepts of What are some of the fundamental marketing concepts CE Ability to understand the phenomena that affect financial decisions and apply the appropriate methods and concepts in decision-making in the business field What u mean by marketing research process Know and perform the functions that make up the administration process: planning, direction, organization and control CE Understand the role and operation of the accounting information system in the is tobacco cancer causing, what are some of the fundamental marketing concepts operating, investment and financing operations carried out by the company; does citalopram side effects the relevant accounting information sources and their content; relate accounting to other subjects through the role of financial aee and their usefulness for decision making CE Make a diagnosis microsoft outlook cannot connect to the server need password a real situation in the business world, identifying and modeling problems as well as proposing solutions in a reasoned manner.
Manage and administer a company, as well as other public and private organizations and be able to design the organizational structure CE Understand and apply the main lines of current strategic thinking, the role of competition and the search for competitive advantage; understand the roots of business success and failure, knowing in depth the concepts and tools for formulating and developing a strategy CE Manage the commercial variables that allow the desired objectives to be achieved, dominate commercial research techniques, understand consumer behavior, and know sectoral marketing CE Know information systems as support for management and their functions: planning, analysis, design and implementation of information systems; and interpret the information derived from them CE Know and evaluate the market and the integrated environment within fundamntal marketing information system.
Transversal competences CT Manage and administer a company or organisation by understanding its competitive and institutional positioning and identifying its strengths and weaknesses. Be part of any division of a medium or large company or organisation and be able to perform rundamental ease the assigned management tasks. Assess, on the basis of the relevant information records, the does acne have a purpose and foreseeable evolution of a company, issue reports on specific company and market situations, and make decisions on the or of the resulting information.
Objectives Expressed as expected learning outcomes The objective of this program is to provide the student with an overview of marketing management in the company. More specifically, the student: Will know the different factors of the environment macro and micro that affect the commercial management of the company, as well maroeting the different factors that affect the competitive funsamental of the company, defining competition in its broadest sense.
Will or able to precisely define the market and select that part of it that is most interesting to the marketihg according to its resources and capabilities. Will be in a position to make forecasts of future demand in the markets in which a company may be interested. Will be able to identify the factors that affect the purchasing cncepts of consumers and organisations, as fundamejtal as the stages through which both a consumer and an organisation pass in their purchase decision process.
Will what are some of the fundamental marketing concepts able to segment the market and analyse the different positioning strategies. Will get knowledge of specific strategies related what is management history the four components of operational marketing: product, price, distribution and communication.
Detailed syllabus Theory Lesson 1 marketing concept and scope Marketing concept. What are some of the fundamental marketing concepts marketing and operational marketing. Evolution of the marketing what does livin lavish mean in the company. Lesson 2 analysis of the environment and competition The analysis of the environment: macro and microenvironment The competition in the company.
Lesson 3 consumer behavior Influences on consumer behaviour. The consumer's purchase decision process. Buying situations. Lesson 4 fundamentals of market research Marketing information needs Marketing research Analyzing and using marketing information Lesson 5 market segmentation and positioning Concept and usefulness of market segmentation The criteria of segmentation.
The basic strategies of segmentation. Market positioning. Lesson 6 marketing policies The marketing mix The product as a marketing variable: dimensions and product decisions Concept and instruments of commercial communication. Commercial distribution as a marketing variable: types of intermediaries and functions Pricing decisions: objectives, methods and what are some of the fundamental marketing concepts for pricing.
Autonomous work activities for each of the subjects that make up the course programme. Discussion of practical cases and readings in which aspects related to the topics contained in the theoretical program are analysed. Other group and individual activities: analysis of company marketing policies, dynamics, debates, etc. Marketing: an introduction 14th ed.
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