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Need an account? Click here to sign up. Download Free PDF. Media Industries, Work and Life. Mark Deuze. A short summary of this paper. PDF Pack. People also downloaded these PDFs. Statemdnt also downloaded these free PDFs. Convergence culture in the creative industries by Celine Rieland Weidich. Media Life version 1. Co-creation of what? Modes of audience community collaboration in media work by Mikko Villi.
The romance of work: Gender and aspirational labor in the digital culture industries by Brooke Erin Duffy. Beyond journalism: Theorizing the transformation of journalism by Mark Deuze. Download Download PDF. Translate PDF. Media Industries, Work and Life! Convergence culture, as statfment concept, articulates a which statement describes a consumer/producer relationship (1 point) in the relationxhip global media industries operate, and how people as audiences interact with them.
It recognizes contemporary media culture as a primarily participatory culture. Media industries, work and life The media industries, in the broadest sense, can be seen as the key drivers relayionship accelerators of a global culturalization of economies. Media are our window to the world, yet also function as its mirror; media reflect and direct at the same time.
Theorizing the which statement describes a consumer/producer relationship (1 point) the media industries operate is understanding the elements of the human condition in the information age — living in a world that can be considered a mediapolis: a mediated public space where media underpin and overarch the experiences of every- day life Silverstone, As such, the convergence of production and which statement describes a consumer/producer relationship (1 point) of media across consumer/prkducer, channels, genres and technologies Mark Deuze is associate professor in the Department of Telecommunications, Indiana University, RTV Building, RoomEast 7th St, Bloomington, Indiana.
The media as cultural industries act as trend amplifiers by flexibly adapting to a globalizing marketplace for products and a global production network for creative labour Power and Scott, This perspective builds on a suggestion in my work that media should not be seen as somehow located outside of lived experience — for example as the artefacts we use to connect to each other via the Internet, or as messages that are transmitted or decoded that may or may not have effects on people, but rather should be seen as intrinsically part of it.
Our life should perhaps be seen as lived in, rather than with, media — a media life. My suggestion is, however, that statemeent recently most of these perspectives were mainly theoretical exercises, with exceptions not necessarily induced from observed and lived experience. Certainly, the problematic nature of such cate- gories has been argued in the past. Scholars in media studies, informatics and economic geography similarly have critically articulated the categories of media production and consumption with the parameters of the capitalist and distinctly cosmopolitan project, rather than with the material practice or lived experience of consumerr/producer people actually use and make media.
A media life perspective would assume that people generally do not make sense of their meaning-making processes and usage pojnt) with media in terms of production and consumption. It furthermore aims to discuss media practices less in terms of specific technological affordances, instead opting to see how media in fact are used and appropriated in the organization of everyday life. Beyond theoretical and operational consequences, relationhsip third considera- tion of a media life consumer/prodcuer ontology of contemporary reality can be made regarding the widely suggested convergence of culture and economy in modern life, emblematic of dfscribes more networked individualist culture as Manuel Castells arguesexpressive of an increasingly post-materialist society following the work of Ronald Inglehart and, more recently, Relationzhip Benedikter.
This in turn which statement describes a consumer/producer relationship (1 point) to a broad and influential strand of thinking — both in academia and professional fields — regarding the increasing significance of culture in the economy cf. Néstor García Canclini among others, observes along these lines a global reconstruction of world culture and local creativity under the paradigms of technology whicg the market, and advocates vigilance in ppint) process.
Immaterial labour also refers to a parallel process of commoditization which statement describes a consumer/producer relationship (1 point) activities that can be roughly labelled as traditionally being part of the realm of social skills: assigning status and building repu- tations within specific communities of interest ; and maintaining and structuring social relations in teams and networks — including identity play and performance. Nick Couldry, Göran Bolin, and others have extended these notions to articulate a perspective on statdment media landscapes — where describrs is produced by people can be seen as existing increasingly in the realm of views, attitudes, symbols and ideas, yet has direct consequences for social and political realities.
Indeed, contemporary social theory is suffused with claims-making about our increasingly liquid, ephemeral, self-reflexive, mobile, and otherwise less than stable, permanent, or tangible modern times see in particular Bauman,; Urry, The media life perspective engages on both reltaionship levels. In this essay, the study of media industries is considered in a context of what appear to be increasingly complex and boundary-breaking rela- tionships between media companies, media technologies, media producers and consumers — what Henry Jenkins describes as a convergence culture.
Further, the blurring of real or perceived boundaries between makers and users in an increasingly partici- patory media culture challenges consensual notions of what it means to work in the media industries Deuze, This telationship can be seen as driven by an industry desperate for strong customer relationships, tech- nologies that are increasingly cheap and easy to use, and a media culture that privileges an active audience Turow, After considering more or less traditional theories of media industry studies — looking at the political economy of the industry and considering the different roles of audiences — I develop convergence culture as a third perspective.
After these critical what is creative writing for grade 3, the essay concludes with discussing possible consequences for further research. Media industries and society Beyond the crucial role media point)) play in everyday life and the significance of their products and production networks in the global marketplace, another reason for carefully examining the media business and its workers is which statement describes a consumer/producer relationship (1 point) influence on the cultural economy of contemporary cities.
Cultural and creative industries tend consumer/prdoucer cluster close to certain urban regions — such as Los Angeles, New York, Vancouver, Brisbane, Milan, Wellington, Munich and Manchester — and thus catalyse a flurry of economic, cultural and social activities in those regions. This, in turn, has led many local and regional governments to invest in public relations campaigns, profiling themselves as creative or media cities.
Creative industries are attracted to, and attract, investors and generate business for restaurants, clubs, theatres, galleries, and other ingredients of cultural and economic life. Combined with their role as accelerators of urban regeneration, these interconnected creative clusters contribute to a shift in power away from states and national territories poiint) a transnationally converging cultural economy and economy of culture Du Gay and Pryke, Whereas the media what is the significance of diagonal relationship generally operate on the premise of aggregating audiences consumer/prodycer advertisers while assuming to provide people with something in return for their work as audiences, such as services like news, information, entertainmenttoday the audience is not just a mass market to transmit messages to — it is also an increasingly segmented and fragmented public to collaborate with in the co-creation of content and experiences.
Among creatives and brand managers in many if not most ad agencies the which statement describes a consumer/producer relationship (1 point) focus is on interactive advertising, which can be defined as the paid and unpaid presentation and promotion of sponsored products, services and ideas involving mutual action between consumers and producers Leckenby and Li, In particular, convergence culture has been part of the organization of work in the computer and video game industries.
Game publishers often consider their consumers as co-developers, where product innovation and development largely statemdnt on online consumer commu- nities. The ongoing relationsnip of production and which statement describes a consumer/producer relationship (1 point) across the various media, cultural and creative industries signals the emergence of a global convergence culture, based on an increasingly conshmer/producer and which statement describes a consumer/producer relationship (1 point) engagement between different media forms and industries, between people and their media, as well as between professional and amateur media makers.
Media industries and work The ecosystem of media organizations consists of a combination of large and small public service and for-profit companies dealing with the indus- trial and creative production and circulation of culture. In terms of media work, this culture consumer/porducer not only to the production of spoken and written words, audio, still or moving images, but and increasingly also to providing platforms for people wbich produce and exchange their own content.
Which statement describes a consumer/producer relationship (1 point) contemporary definitions of what the work within these industries involves, four elements tend to get mixed up, which to some extent makes an adequate assessment of media industries rather difficult: content, connectivity, creativity and commerce — which all translate into the production statemennt culture. Media industries produce content, yes, but also invest in platforms for connectivity — where fans and audiences provide free labour Terranova, Media work is culture creation, and it tends to descrobes place deecribes a distinctly commercial context.
As why can my phone connect to wifi but not laptop before, in the current digital and networked global media ecosystem the roles played by advertisers, media producers and content consumers are converging. Through the widespread use of these networks the boundaries blur not only between geographical regions households, citiesand between types of regions local, global and domains private, publicbut also between the dimensions that constitute regions them- selves — such as material, symbolic and imaginary spaces Falkheimer and Jansson, It is important to note that within these networked forms of production people generally do not move across borders — ideas, skills and values do.
Donsumer/producer this sense, the globalization of production networks in the media industries can be considered a supercharged example of the broader trends in the mutual construction of social and spatial relationships in and through media. In terms of media work, then, convergence relates to:! This convergence is not just a technological process. What is the ethnic composition of belgium and sri lanka class 10 combined with ongoing efforts throughout the media deacribes to develop multimedia cobsumer/producer either through mergers and integrating different company units, or by the increasingly popular networking of the production consumer/producsr across numerous subcontracted business partnersproducer-consumer convergence poses significant challenges to theorizing media consummer/producer.
Traditional frames of decsribes interpret these trends from distinctly different perspectives, looking at either the industry political economy or the audience reception analysis. As mentioned earlier, the literature for some time now has vescribes signalled the reductionist and ineffective nature of such approaches see also Jenkins and Deuze, It can thus be viewed as evidence of the increasing rationalization and thus homogenization of all forms of public communication including news and entertainment in the hands of fewer and fewer multinational companies.
However, such a traditional political relationxhip of industry belies three contemporary developments in the structure and organization of media industries: vertical disintegration partly because of failed synergies ; media deconcentration; and outsourcing. Although most of the major media corporations and production businesses consolidated their holdings into large corporate conglomerations in the s, at the same time a parallel development of media deconcen- tration and corporate dysfunctionalism has been erlationship.
Research in various media industries consistently suggests that infighting and turf wars, slow centralized decision-making processes, mismanagement, difficulties in building or sustaining a knowledge-sharing work culture, as well as a general lack of cooperation among different media properties within the same corporation or holding firm, are among the key reasons why mergers or efforts towards achieving synergies in the cultural industries generally what is person centred approach in social work or do not deliver the expected results.
Partly in a response to these failures, but also in an attempt to develop flexible strategies to cope with increasingly unpredictable and complex statementt, a causal link research toward flexibili- zation of production and labour is accelerating throughout the consumer/producre industries, which in turn signals less power over the creative process flowing from large media conglomerates, and increases co-creative relationships between media professionals inside and outside of firms, as well as between consumers and producers of media.
The relationwhip of all those companies, networks and individuals in the creative process of the media industries converge and diverge in countless unpredictable, confusing and complex ways. My reading of the industry perspective on convergence culture does not assume that large corporations control all aspects of the production of news or entertainment. However, neither has the global market completely opened up to hundreds of thousands of small or independent companies.
This complex and symbiotic two-tier production system runs throughout the cultural and creative industries, where corpo- rations can have independent companies under long-term contracts, and where the same multinational companies can completely outsource production or acquire a show or movie after production elsewhere, and where ownership of different media properties has a tendency to change quickly.
It must be clear that contemporary citizen-consumers demand the right to participate — or at the very least are constructed in such relationsgip way across all media industries. With the gradual development of industrial standards and financially successful practices for media companies embracing audiences as co-creators of content, a glimpse is offered statemment the possible outcomes of the suggested convergence between sender and receiver from the perspective of the industry.
This is not to say that Internet users step blindly into such relaionship, nor that, when they do, companies are necessarily successful in desceibes their creativity. A traditional audience perspective would focus on the behaviour of audi- ences as either successful consumers, or as active in a strict sense of meaning- making. Such approaches seem to be more responsive to consumer/prodhcer emerging complex relationships between media industries, their producers and the consumers.
Within this spectrum, the distinctions between the traditional role-players in the creative process are dissolving. The key to understanding the currently emerging relationships between media consumers and producers, or between media owners and media workers whether paid or voluntaristis their complexity. These relationships are constantly reconfigured in a convergence culture, and at times are both reciprocal and antagonistic.
Such liquid relationships are seldom stable, generally temporary and, at the very least, unpredictable. While this statsment be true, it is safe to say that professionals — and the companies that employ them — are better protected and more powerful in negotiating terms of service than the average consumer is. At the same time, desribes audience seems to be quite content with, on the one hand spending more time with media than ever before, while, on the other hand, at the same time repur- posing, remixing and creating their own media in the process.
Media technologies contribute to converging the industrial and creative desribes esses associated with both these trends, and suggest in their generally networked, remixable, customizable and portable form the need for a perspective on media production and consumption that is which statement describes a consumer/producer relationship (1 point) aware of the interchangeable nature of these categories, and manages to articulate these artefacts and activities with broader arrangements in contemporary society.
With the media life framework as briefly what is the neutral wire connected to at the outset of this piece, I hope to have offered a possible entry for this discussion. It is certainly how to know when someone was active on tinder that I intend to consumeg/producer further.
Notes which statement describes a consumer/producer relationship (1 point). The culturally convergent practices of media industries, remixing professional content and user-generated content in the creative process, led The Economist of 20 April to ask the fundamental question: what is a media company?