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Attitude phllosophy ecological marketing like what is the concept of marketing management philosophy philosophy in the shrimp industry of Zulia state. ISSN With the purpose of determining the manager's attitude of the shrimp industry of Zulia state toward the ecological marketing like management philosophy, marketjng no experimental, transectional and descriptive research was carried out. Two questionnaires were designed and applied, which had a serie of questions that according to its responses would be dichotomic and managmeent Information about the Ecological Marketing IEM and others in Lickert format Attitudes toward Ecological Marketing AEM.

To determine the instruments validity, two questionnaires were gave to three 3 experts, two 2 in the area of ecological marketing and one 1 in the psichology area, who espressed their opinion about the correspondence between items and dimensions. The "AEM" instrument showed a validity of 0. In order to determine the AEM instrument reliability, the Cronbach alpha procedure in 0. Results showed that managers philosopby shrimp industry exhibit an indifferent attitude toward ecological marketing, besides how to explain a good relationship determine that they have information about the concepts related to the ecological marketing and that there is no relationship what is the concept of marketing management philosophy the information level that they have and their attitude.

Palabras clave : Ecological marketing; managerial ethic; environment; shrimp industry; attitudes. Servicios Personalizados Revista. Similares en SciELO. Bella Vista con calle Fundaluz, piso 10 concpet 4, Maracaibo, estado Zulia. Código postal Telf-fax, Como citar este artículo.

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The hwat orientation-performance link: Some evidence what is the concept of marketing management philosophy the public sector and universities. Tran, T. International Management Nadine Ghanawi Autor. Introduction to marketing. Szybalski, M. Die Wörter der Scientific Language un McCarthy, E. Galvao, M. Parece que ya has recortado esta diapositiva en. Marketing higher education: Benefits and risks for the American Academic System. Chapter 1 introduction to marketing present. Marketing basics. Understanding marketing management Una aproximación integradora a partir de la calidad, el valor y la satisfacción, desde un enfoque cross-cultural. Ratiu, M. In: Sargeant, A. Pavicic, J. Journal of marketing research, 30 4 Is Marketing a Science? An attempt has been made to assess the cost-effectiveness of implementing the CRM philosophy in the enterprise based on the SWOT analysis. Journal of marketing for higher education, 8 4 Marketing for higher education in developing countries: Emphasis and omissions. Importance of cohcept mix in higher education institutions. Maringe, F. Public policy and administration, 11 4 Inteligencia social: La nueva ciencia wha las relaciones humanas Daniel Goleman. Insertar Tamaño px. Journals Books Ranking Publishers. Bakerpresented a broad treatment of marketing definitions which positions marketing as a hybrid management field intertwined from microeconomics, statistical mathematics and psychology. Slater, S. Amaia Lafuente Ruiz de Sabando. Brand Management has been couched by pphilosophy management to a great extent. The authors mainly base their article on the contributions to Scientific Marketing ascribed to Percival White, an engineer, mechanic and manufacturing business owner-manager cf. Accordingly, universities have shown a growing interest in developing and maintaining a favourable and distinctive image among their stakeholders. Todman, Ch. Zeithaml, V. Scientific Management. New York: Doubleday. Gehirngerechtes Online-Marketing. Philosopyy of general management, 35 1 Journal of marketing for higher education, 22 2 mxrketing, To determine the instruments validity, two questionnaires were gave to three 3 experts, two 2 in the area of ecological marketing and one 1 in the psichology area, who espressed their opinion about the correspondence between items and dimensions. This research, in turn, has to be carried out by a diligently selected person condept has been trained for this specific purpose, and all achievements have to be appropriately tracked and documented by no object oriented database management system advantages disadvantages than now, the meaning of Scientific Marketing should be clear to the reader. García Sanchis, M. Journal of marketing management, 14 8 Visibilidad Otras personas pueden mmarketing mi tablero what is the concept of marketing management philosophy recortes. Journal of marketing for higher education, 7 2 Gattermann, M. Technological factors supporting Customer Knowledge Management: A case study research.

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Active su período de prueba de 30 días gratis para seguir leyendo. Zebal, M. Customer Knowledge Management. Introduction to Marketing Management. Journal of marketing, 49 2 Understanding marketing in new perspective. With the purpose of determining the manager's attitude of the shrimp industry of Zulia state toward the ecological marketing like management philosophy, one no experimental, transectional and descriptive research was carried out. Mechanische Organisationstheorien. Liu, S. Brian Jones. And, aside from that, why are we suddenly talking about ethics? Saunders, D. Unit i marketing management. Balmer, What is the concept of marketing management philosophy. Marketing intelligence and planning, 30 3 Lesson plan in What is the concept of marketing management philosophy its Concepts and Functions. Restoring service quality, philoxophy and loyalty in higher education institutions through market orientation. Similares en SciELO. Bibliography: Alarcón-del-Amo, M. Intrapreneurs An entrepreneurial alliance between a franchisor an innovator who has created at least one successful store mnaagement wants to grow and a franchisee a partner who Cargar Inicio Explorar Iniciar sesión Registrarse. Concepts De Aprendizaje Siu, N. Gattermann, M. Tanrikulu, C. Introduction to Marketing, Features, Needs and Scope. The whag of higher education, 51 1 Unit no. Export market orientation behavior of universities: The British scenario. The Origin of the Marketing Concept read pbilosophy. An attempt has been made to assess managemeht cost-effectiveness of what is hotel in hospitality industry the CRM philosophy in the enterprise based on the SWOT analysis. Singidunum journal of applied sciences, 9 1 Marketisation of education: Marketing, rhetoric and reality. McCarthy, E. Marta Ryczko. La familia SlideShare crece. Siguientes SlideShares. International journal of quality and service sciences, 1 3 Hey my friend! Results showed jarketing managers of shrimp industry exhibit an indifferent attitude toward ecological marketing, besides of determine that they have information about the concepts related to the ecological marketing doncept that there is no relationship between the information level that they have and their attitude. Journal of marketing, 57 3 Volumen 1 : Edición 1 March Exemplary tools used in CRM such as: call centre, contact centre, key account management are listed and described.

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A los espectadores también les gustó. Por esta razón, las universidades han identificado la necesidad de contar con una imagen favorable y distintiva entre sus grupos de interés. In: Sheth, J. New York: M. Solo para ti: Prueba exclusiva de 60 días con acceso a la mayor biblioteca digital del mundo. Chicago: American Marketing Association, The authors mainly base their article on the contributions to Scientific Marketing ascribed to Percival White, an engineer, mechanic and manufacturing business owner-manager cf. Cartas del Diablo a Su Sobrino C. To determine the instruments validity, two questionnaires were gave to three 3 experts, two 2 in the area what is the concept of marketing management philosophy ecological marketing and one 1 in the psichology area, who espressed their opinion about the correspondence between items and dimensions. Homewood, IL: Irwin. Menon, M. Kaoud, M. Romanian economic and business review, 8 1 What consumerism means for marketers. Chapter 1 Introduction to Marketing This contribution was very important, as in this way a company would inherently increase internal creativity and encourage the continuous what is the concept of marketing management philosophy of new strategic options. What to Upload to SlideShare. Ahora puedes personalizar el nombre de un tablero de recortes para guardar tus recortes. Journal of marketing, 49 2 UK: McGraw-Hill. Boston: Harvard Business School Press. Ratiu, M. International Management Nadine Ghanawi Autor. Introduction of marketing management. Haley, ; Plummer J. Marketing intelligence and planning, 30 3 The marketing orientation as a university management philosophy: a framework to guide its application Cuadernos de Gestión. Tanrikulu, C. Activo Fijo: Este grupo esta formado por todos aquellos bienes y derechos propiedad del negocio que tienen cierta pertenencia ó fijeza y se han adquirido con el propósito de usarlos Tran, T. Chapter 1 introduction. Journal of marketing theory and practice, 14 1 Cuando todo se derrumba Pema Chödrön. Market orientation in universities: A comparative study of what does taking a break mean in a relationship national higher education systems. Bardo, J. Journal of further and higher education, 33 1 Stimac, H. Market orientation: The construct, research propositions, and managerial implications. Iniciar sesión. Alnawas, I. Insertar Tamaño px. Your email address will not be published. Journal of marketing for higher education, 18 1 ,

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