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Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more. Whether branding new product lines or managing brand meanings for established products, this accessible, concise guide helps marketing executives sttategic market trends, make branding decisions define the relationship between gas pressure and volume and confidently—then execute those decisions with precision.

Mark E. Parry has served as course head of the MBA first-year marketing course and the second-year marketing strategy elective at the University of Virginia's Darden School of Business. His work has appeared in numerous publications, including Journal of Marketing NanagementJournal of Marketingand Marketing Science. Account Options Sign in. Conseguir libro impreso. Compra libros en Google Play Explora la mayor tienda de eBooks del mundo y empieza a leer hoy mismo en la Web, en tu tablet, en tu teléfono o en tu dispositivo electrónico de lectura.

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