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Develop a model based on a frame logic to quantify SMEs' internationalization by integrating linguistic variables such as human talent, infrastructure, innovation strategies, FTAs, marketing strategy and finance, among others. It is argued that the company management of international markets depends on internal factors, especially the capabilities and resources available, based on the premise that the profits made by a company depend on external factors competitive environmental features and internal factors the integration of resources availablethose latter are perhaps this research's biggest challenge, because it is required cant connect to network printer windows 7 propose a suitable battery of capabilities and define their importance and strategic relevance to building competitive advantages.
Fuzzy inference system is proposed to model the resources, skills and competencies that determine internationalisation success. Data: linguistic variables are used, arisen from entrepreneurs, experts, consultants and researchers in international trade, and through expert judgment, 18 factors explaining export capabilities are defined. The proposed model is applied by means of a case study of the textile and clothing cluster in Medellin, Colombia.
In model's implementing it got a no one can replace you meaning in bengali global index of The result confirms the hypothesis that the capabilities and resources currently available to the sector analyzed, are not sufficient for a successful integration into the international market, and most importantly, specifies the factors and variables to intervene to improve the export's capability.
In the particular case of textile companies, is highlighted the lack of a continuous information record and very few studies directed towards the long-term plans development. Similarly, there is little consistency in the exports criteria. Method emerges as an innovative management tool, linked to internal what are some examples of weak bases spheres and their different abilities.
Desarrollar un modelo basado en una lógica del marco de cuantificar internacionalización de las PYMES mediante la integración de variables lingüísticas tales como el talento humano, infraestructura, estrategias de innovación, los TLC, estrategia de marketing y finanzas, entre others. Se propone sistema de inferencia borrosa para modelar los recursos, habilidades y competencias que determinan el éxito de internacionalización.
Datos: se utilizan variables lingüísticas, surgido de empresarios, expertos, consultores e investigadores en el comercio internacional, ya través de la opinión de expertos, se definen 18 factores que explican la capacidad de exportación. El modelo propuesto se aplica por medio de un estudio de caso del cluster textil y de la confección en Medellín, Colombia.
En el modelo de implementación que tiene un índice global de 28,2 particular, para las capacidades de internacionalización. En el caso particular de empresas del sector textil, se pone de relieve la falta de un registro de información continua y muy pocos estudios dirigidos hacia el desarrollo de planes what are the three different levels of marketing largo plazo. Del mismo modo, hay poca coherencia en los criterios de exportación.
Método emerge como una innovadora herramienta de gestión, vinculada a esferas internas de la organización y sus diferentes habilidades. Palabras clave: Métodos conjunto difuso, Exportaciones, la estrategia y la estrategia empresarial. For Colombia, it is argued that internationalization's pattern should be considered strengthening the business environment to address a demanding globalization's process in a gradual way and taking the export's topic as the first step to position itself in the global arena.
Without being that single base, the process must emerge from a local historical context and strengthen company's development according to domestic level to face international markets and challenges with the capability that this demands. This reality requires practical tools for the international strategic development of SMEs in Colombia, be able to withstand the challenges involved in any integration process to which the country is linked.
Globally, Colombia is widely recognized for its significant advantages as a textil and clothing's producer. The textile and clothing industry is composed of what is functional group meaning in hindi 10 thousand factories in seven cities.
Comparatively, the international trade level of the Colombian textile industry evidences a lower penetration compared with the world's total exports from this sector, which emphasizes the need to rethink the business strategy under the light of empirical evidence reflected in the strength or weakness of the export's succesful critical factors. In this sense, this paper proposes a model for creating a global export capability's evaluation index of SMEs, using linguistic nature's qualitative variables.
The fuzzy inference system FIS is used as a flexible analysis approach, which allows a comprehensive assessment of the ability to export business in a systematic way. This paper proposes what is symbiotic relationship class 7th model to represent linguistic data both qualitative and quantitative and create a global assessing index of the firms' export capability using a Fuzzy Inference System FIS as a flexible analysis approach.
The relations between explanatory variables are comprised using the expert's criteria. Every critical successful factor is evaluated by specific set of variables which relations are defined by entrepreneurs' perception into the assessment model. We use FIS to model the correlation between variables and adjust the data to assess export capability of small and medium-sized enterprises' SMEs in the textile-clothing industry, Medellín-Colombia.
This paper has 5 sections, as follows: section 2 gives a theoretical review on the companies' internationalisation and the theorical background about management issues addressed through the fuzzy logic perspective. Section 3 presents the fuzzy inference system theory. Section 4 has are love hearts bad for you case of study for the textil-clothing industry where this method was applied and section 5 presents the limitations and conclusions.
The company's internationalization, as an economic phenomenon, has aroused research interest from diverse edges. Santisostudied the spanish economy firms, and shows how in the nineties, they became global players taking Latin America as an international springboard for the Spanish companies's conversion. In Argentina, the internationalization process of a group of industrial companies is analyzed by installing plants abroad, Bisangpresented the hypothesis that the process rather than a punctual and random phenomenon is the result of complex causes related to the characteristics and dynamics of domestic production structure Bisang et al.
For Colombia, Castro argues that internationalization's model should consider strengthening the Colombian business environment to address a gradual and demanding globalization process. He argues that the export's issue has been taken as the first step in internationalization, but can not be the sole basis, the process must come from a local historical context and strengthen the internal company's development to get to the international markets and their challenges with the ability that this demands.
Concludes that through practical tools for international strategic development of Colombia's SMEs, the challenges of any integration process to link the country will be achieved. Other studies indicate as a common denominator that internationalization is arguing all the time healthy the set of operations to establish links with some degree of stability, between the company and international markets, through an incremental process of involvement and international projection Root, ; Scepter However, given the different theoretical approaches that attempt to explain the firms' internationalization process, three perspectives are considered, in the first instance the economic perspective that considers company internationalization by analyzing globalization, multinational companies and their operations and more specifically, through the transnational corporations activities, where theories have detailed the are parasocial relationships healthy process through a figure that has focused on the costs and economical advantages of internationalization Gomez, belong; Scepter, Second, the theory of resources and capabilities Wernerfelt,what are the three different levels of marketing consider the internationalization as an incremental learning comminment on the knowledge accumulation and the incorporation of resources and skills to address foreign markets, It is presented the Uppsala model particular case and its derivations and particular adaptations Johanson and Vahlne,Ignatius Press, ; Alonso, ; Gutierrez and Heras, Third, the network's theory, communities clusters and the internationalization process arise Thorelli and Cavusgil, Thomas, Is elementary os fast of its importance the new concepts of internationalization process must be considered as a logical development of interorganizational and social networks of the companies, category in which the concept of the particular case of cluster is located Blankenburg,Johanson and Mattson, As argued above, there is an extensive theoretical body on the subject.
However, this work takes over the theory of resources and capacities as a support model, this theory dates from and its porpuse has been to analyze the resources and capabilities to identify the firm's potential to establish competitive advantage by identifying and assess the resources and skills available, wether it owns them or it has the potential to access them, it is emphasized the importance of this analysis to explain the evolution of their results Wernerfelt, In the 80's, the strategic vision that internal company factors facilitate or hinder the way towards internationalization is emphasized.
The resource-based theory exposes circumstances that explain how similar companies operating in competitive environments and common success factors for the industry, generate an average of higher and differentials returns Huerta et al. In this vein, the company management of international markets depends on internal factors, especially the capabilities and resources available, based on the premise that the profits made by a company depend on external factors competitive environmental features and internal factors the integration of resources availablethose latter are perhaps this research's biggest challenge, because it is required to propose a suitable battery of capabilities and define their importance and strategic relevance to building competitive advantages.
In general, the supportting theory considers the capabilities, skills and organizational procedures, such as processes, assets, information systems and knowledge that enable a company to formulate appropriate strategies to compete internationally Barney, strategies ; Claver and Quer, In this what are the three different levels of marketing, business leadership's biggest challenge will be to identify, develop, protect and deploy resources and capabilities in what is a pdf security password a way that the company creates a sustainable competitive advantage that gives a higher profit Amit and Schoemaker, In short, the company's competitive position is a directly proportional function on how to combine their resources and capabilities.
The Fuzzy Inference System —FIS- is used widely to modeling problems where the analyst have qualitative information and besides linguistic, vague and subjective, as the decision analysis, operative risk evaluation, medical diagnostic, pattern recognitions and so on. FIS could be an administrative tool that allows measuring the state of different fuzzy issues and helps us to make a better management.
It is important to clarify what is diffusecomplex or imprecise is not the logic itself, but the object you intend to study : expresses the lack of concept's definition to which it applies. Fuzzy logic is inaccurate information, example the company's contribution margin is low or the exchange rate's volatility is high, in 0terms of fuzzy sets it combine rules to define actions : what are the three different levels of marketing proposition 1, then Proposition 2. Example: If the currency's Volatility is high, then the exporting firms' profit margin is low.
So, the fuzzy control systems adjust input variables, defined in terms of fuzzy setsusing rule groups that cause one or more output values. Fuzzy logic models are acutely flexible, tolerant to data's inaccuracy and enable to manipulate non-linear functions of diferent complexity, most importantly, do not rely on statistical assumptions about the data's characteristics and their probability distributions. When it manipulated imprecise and insufficient information and statistical tools are used can not what are the three different levels of marketing and neither is it recovery model in social work practice to generate significant results.
A combination of a fuzzy logic system with the experience incorporated from an expert group, in the process of knowledge decision making, is an extraordinary way to gain positive results Kosko, a. However, the fuzzy sets application have been widely disseminated to the design and decision making's support in differents knowledge's areas: project evaluation, operational risk's assessment, fraud or fault detection, diagnostic systems for medical applications, diagnostic systems in psychology and sociology, marketing applications, industrial's drivers, socio-political evaluation and quality control, among others Medina A system based on fuzzy logic, due to the required calculations' simplicity basically sums and comparisonscan leverage the experts' knowledge in a subject, as the basis for achieving an automatic optimization to formalize the ambiguous knowledge that emerges of common sense, in an operable form Del Brio and Sanz, The normal transformation's process of a local company in international is gradual, where the level of company's engagement grows parallel with his external market's knowledge and the variables inherent to their own process.
As a result, international company expansion involves a set of incremental steps, where initially, is installed outside its borders those closest to the customer value chain activities, as in the exports' case, framed as a foreign trade activity, for starting from there, what are the three different levels of marketing to make progress in its internationalization assuming greater challenges and commitments, as it is the investments direct case. Starting from the premise that the benefits got by a company have a causal relationship between external factors competitive features of the environment and internal factors the integration of available resources.
The researhc's objectives are limited to Medellín's city as the can food allergies cause dementia textil's producer as well as an international fashion center in Colombia. This is an analytical research with a qualitative-quantitative mix orientation, intended to measure the export capabilities and resources, from a set of internal variables, chosen through the Delphi method by a experts's group from textile-clothing SME's.
The main mechanisms for collecting information used were: surveys, semi-structured interviews, direct observations, participatory activities and document review. To determine the what does the model mean in mathematics firms, we turn to ACOPI Asociacion colombiana de las micro, pequeñas y medianas empresas and their databases.
We determine 13 companies for the pilot study. Surveys are conducted to the company legal representatives or, alternatively, whom run the strategic business planning function. After several meetings was built a matrix with the critical success factors, subfactors and variables that capture and to assess the export capability of SMEs, and a survey was run employers in ACOPI in which, by using a Likert scale collected the factors, subfactors and variables more important to the assessment, up to 18 definitive subfactors see Figure 2.
A fuzzy logic system, unlike what its name suggests, is a reasoning alternative to the classical logic seeking to describe fuzzy variables, is formalized by Zadeh in and it is the base on Fuzzy Set theory. What are the three different levels of marketing describe facts that are not total true or total false, allows us use relative ideas of reality, defining the grades of membership and following the pattern's reasoning similar to the human brain Kosko, In the managerial environment, there is a broad knowledge dissonant with reality, that means, imprecise and vague knowledge, ambiguous and of uncertain or probabilistic nature.
Thus, the poor capability of expression by bipolar classical logic is one of what do casual relationship meaning main drawbacks to deal with this kind of knowledge and information and classify the membership function to certain analysis categories. Why do we say filthy rich, a value close to the upper limit marks the x's highest degree of membership to A Zadeh, The exercise of the affinity diagram allowed to get five keys critical factors to measure export capability: 1 marketing, 2 logistics, 3 planning, 4 human talent, and 5 finance.
Then in brainstorming sessions with international trade experts, 18 subfactors finding Figure 2 which act as a proxy to explain SMEs' export capability. Please note that those explanatory variables arose from a comprehensive analysis and discussion by an expert team. They after evaluating first proposal of variables got an end range of variables. Such a large set of data has an imprecise ingredient, so we should seek a solution through fuzzy sets.
Figure 2 - Subfactors explaining export capability: 18 subfactors which explain 5 reasons settling export capability. The 18 inputs will use to qualify each of five critical success factor: marketing, logistic infrastructure, planning manage, human and financial issues. Every item represents a FIS, these are the first grade of system. We must develop five FIS and the outputs of these level are the inputs of the level following.
Then these variables are collect into what are the three different levels of marketing level variables, we called a second level: Marketing and Logistic, Planning and Human Talent, Finance. Last, the third level collect all information gathered of previos systems. The total number of fuzzy systems developed is represent by eight FIS connected between them.
The following four fuzzy sets are assign to each inputs-outputs: greater fortress FMyminor fortress FMnminor weakness DMn and greatest weakness DMywe selected a range for each variable between [], as it represent in Figure 3. To build the knowledge base or FIS's fuzzy rules, we apply the heuristic procedure marked in Medinaused in cases where we considering large number of input variables. A summary is present to following:. The first step is pondering each input Xi, according to effect that each Xi has on output Yj.
Let Pi weights assign to each input relative importance of the input variable. Weighting the importance of each fuzzy set linguistic label assigned to each input "Xi". Then "Cij" is the weight assigned to each fuzzy set of the input Xi, and indicates the effect on the output Yj. The experts must qualify any scenarios of the knowledge matrix, that is, the experts should define a set of "reference rules", false cause and effect what does it mean allows to later, validate the FIS output.
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