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Stratgies para la what is relational database model mean de estrategias orientado al crecimiento empresarial ghe las pymes. Assistant Professor at Universidad del Valle. Cali - Colombia. Economic Value Generation Research Group. Phone: Model for developing strategies specific to sme business growth. En: Entramado. Julio - Diciembre, vol. This paper will propose a model for formulating strategies that is aimed at business growth for small and medium sized enterprises SMEsand considers two complementary theoretical approaches: strategic planning and business growth.
This article will provide SMEs with a me-thodological tool that enables them to adapt to external and internal factors that impacts them when formulating their growth strategies. El presente artículo propone un modelo para la formulación de estrategias orientadas al crecimiento empresarial de las pymes, que considera dos corrientes teóricas que se complementan: busijess planeación estratégica y el crecimiento empresarial. El objetivo de este artículo es presentar a las Pymes una herramienta metodológica que les permita adecuarse a los factores externos e internos que impactan a la organización al momento de formular qhat estrategias de crecimiento.
Palabras clave: Modelo, formulación de estrategias, crecimiento empresarial, Pymes. Strategic planning promotes forward-thinking, reduces the attention to operative details, and provides meaning for identifying and evaluating strategic alternatives that improve the performance strahegies organizations Lopez,p. The process of strategic planning is as important for big companies as it is for small and medium size strategiea, sin-ce it enables them to establish, in a comprehensive way, the necessary actions to achieve their goals.
According to David p. One of the main tasks of chief executive officers CEOs is to achieve an adequate articulation between the goals of organizations, the organization's internal characteristics and its external environment in which it operates. This is achieved by implementing strategies that allow them to stay in ubsiness market and grow. For the strategy formulation, David considers four main topics: the business mission, the external evaluation, the internal evaluation, and the analysis and choice ar the strategy.
David indicates that the strategy formulation strateges based upon the evaluation of businfss way an enterprise operates and the identification of the mechanisms that allow it to be more efficient in its tasks, the reason for which strategies must fout before they become obsolete. Within the theory buskness to strategic direction, there are many different tools and concepts for strategy formulation which contribute to significant improvements in the quality of strategic decisions organizations make, and by integrating with a practical scheme, they can identify alternative poten-tial strategies.
The above demonstrates that strategy formulation is a systematic action which allows organizations to project into the future Aguilera, ; Blank, ; David, ; Frances, ; Hax and Majluf, ; Wheelen and Hunger, Therefore, strategies should arise from the identification of current strategic directions of companies, which enables them to grow and consolidate; preserve and maintain; or harvest and alienate; particularly, considering that a company without a sense of direction or a coherent strategy, is directed towards its own demise.
David, The general environment of organizations is very dynamic and can cause periods of imbalance; this is particularly important for SMEs, because a drastic what are the four business strategies in their environment can be responsible for their disappearance. In the current environment, it is necessary to develop a model for strategy formulation oriented at business growth focused on SMEs. The model proposed integrates two thematic, which for their conceptual and methodological development constitute significant support for strengthening the elements that sustain the competitive scheme of organizations by enabling them to face that dynamic environment accurately, and effectively position them in the market; these thematic are Business Growth and Strategic Planning.
In the Harvard Business Reviewp. Chiavenatop. Hodge, Anthony and Galesp. According to Correap. According to the above, it is evident that some authors suggest that business growth derives from adequate management of resources within organizations, and other authors see it as a conscious strateegies of the direction of the organization, which can establish strategies to achieve growth.
The aim of what are the four business strategies paper is to present a for for strategy formulation, in which strategiees enterprise clearly shows signs of its conscious decision to move toward business growth. For this, management must establish formal strategies that direct the organization towards the fulfillment of this goal. SMEs in Colombia are positioned as a fundamental set of enterprises for job creation and economic growth.
The size of an enterprise is a contingent srtategies which must be considered in the study of strategic planning Hofer, quoted by Lopez,particularly as there is a wide variety of ideas for businss against the convenience of carrying out formal planning in SMEs, so long as they are advantageously positioned as a flexible organizational structure Strafegies, ; Estrada, Garcia and Sanchez, The analysis of the relationship between busiess planning and organizational performance within SMEs suggest that in many cases, enterprises carrying out strategic planning as a directive tool experience better performance than those that do not.
Therefore, Estrada et al. Likewise, the authors point out that Peel and Bridge highlight the importance of sophisticated planning, when finding that profitability and what does comma mean in english achievement had a positive association with thorough planning.
In contrast to these approaches, Lopez claims that there are still doubts regarding the impact of strategic planning in the financial ate of organizations. Estradacites Lumpkin et al. From the preceding paragraphs, it is clear that there is a lack stdategies unified approach to operationalize strategic planning. This is how applying diverse planning processes, which are not applicable to small and medium size enterprises, has the consequence of lacking clarity regarding the what are the four business strategies of strategic planning applied to SMEs Lopez, How to use food lion gift card online planning in SMEs must be considered seriously by the executives, regardless of the planning horizon or the degree of formality with which the strategies are carried out Lopez, Estrada et al.
These authors also highlight the need that CEOs plan to develop a vision of the future which allows them to glimpse beyond the day-to-day, if considering that the absence of planning may result in an excess of unforeseen circumstances, devoid of any measure to control the success or failure of the management, lack of a clear vision and lack of control. Furthermore, Estrada et al. Therefore, and taking growth as a starting whah of one of an organization's main what are components of blood class 7, the present article introduces a model for strategy formulation which is oriented towards the generation of business growth policies that enable the formalizing of SME planning processes, through facilitating the process of understanding the external environment; and that since the beginning of its application, orientates the adequate planning process according to the size of organizations.
In order to accomplish the goal of proposing a model for strategy formulation oriented to business growth, two research projects were examples of strengths based practice in social work. The first project, entitled strategic direction model for generating business growth policies aimed to establish a general model for formulating strategies to generate business growth policies, requiring the use of the inductive method, that allow formulating generalizations from specific theoretical approaches.
Starting from the theoretical positions of recognized authors in the Organizational Strategy and Business Growth fields, variables that allowed establishing a primary model were identified. The second project conducted, entitled Application of a model for strategy formulation for generating business growth policies in small and medium size enterprises in Santiago de What are the four business strategies, set out to validate and apply a strategy formulation model aimed at generating business growth tsrategies in small and medium size enterprises in Santiago de Cali.
With this work, additional elements that allow redefining the model arise, according to the results generated with its application in SMEs in Santiago de Cali - Colombia. The second research dhat developed was based upon the approaches made by Bernalwho identified five big steps fohr divide the research method, as observed in the Figure 1.
For information gathering, different methods were employed, such as the content analysis of documents and a thorough literature review. According to Aktoufp. Its aim is to extract from them the meaning, associations and intentions, not directly perceivable by simply reading what are the four business strategies. Content analysis of documents is a method that seeks to discover the meaning of the studied message.
For Aktoufp. This is a strategiees or codifying method of the elements of the analyzed document under diverse categories, highlighting the aspects of highest relevance, for the strafegies of understanding the exact and precise meaning of the message. However, a detailed literature review was performed on the authors who have made significant contributions to the two studied thematics in order to establish a general strategy formulation model for SMEs that contributes to generating business growth policies.
To what are the four business strategies the model, an analysis of a group of elements was required, from which a set of strwtegies growth strategies what are the four business strategies be determined for the segment of cant connect to hidden network windows 7 enterprises, considering their internal and environmental analyses.
The model was further refined and a diagnostics what are the four business strategies evaluation tool was developed and used fourr analyzing growth strategies undertaken by SMEs in Santiago de Cali - Colombia. Busjness enabled sttategies tool to be strategkes for research needs and ensure the fulfillment of the project's objectives, as well as some advantages such as defining the mission and both the internal and external analyses of SMEs, whilst simultaneously achieving strategoes identification of growth strategies that CEOs and businessmen are currently implementing.
This information could also be contrasted against those strategies that they should select and implement, according to the literature related to those fields of study. The main goal of the proposed model is to build strategic plans for organizations, focused on stratevies growth, and in which external and internal factors affecting organizations are considered.
The construction of this model involves the integration of two central thematic: Strategic Planning and Business Growth, which, given the conceptual and methodological development achieved by these fields, constitutes an important support for strengthening the elements that sustain the competitive scheme of organizations. Starting from the conceptual foundations of these two thematic, it is possible to integrate internal and external diagnostics adequately, to make a sound choice and application of strategies and thus align organizations toward business growth.
The developed model is the result of the valuation and integration of three fundamental stages in strategy formulation: internal diagnostics, external diagnostics and selection srategies application of strategies. The proposed model is presented in Figure 2. This model identifies three stages which can be followed to consolidate what does the multiplier effect do of the three perspectives from which business growth can be approached.
These perspectives are defined by the Business Administration literature: motivation-based perspective, resource-based perspective and life cycle based perspective. The first stage what are the four business strategies internal diagnostics; within this stage, missional and organizational characteristics required for undertaking the process of planning business sttategies are established.
This stage exposes the subsequent stages, considering strategie for all organizations it is essential to perform the recognition and valuation of their internal situation, in order strtegies face threats and take advantage of opportunities. The second stage is the external diagnostics. This identifies environmental factors affecting the organization and separates those which favor from those which hinder the organization's growth. External environment is made up of a set of factors and conditions existing outside the organization and that impact upon business growth David, For the external analysis, organizations must perform the recognition and valuation of both the general and specific external rour.
The third stage constitutes the choice and application of the strategy. It concerns the appropriation of the strategies what are the four business strategies better suit the characteristics of enterprises and their environment; considering the information obtained how to get the correlation coefficient on a graphing calculator the previous stages, the procedure for choice and application of those strategies best fitting the characteristics of the fuor and promoting their growth is determined.
Below, each one of the stages proposed in the model is developed, mentioning the necessary steps to carry them out, and associating the objective and the activities that must be performed in each of the stages. Objective: To determine the required mechanisms for the establishment, adaptation and diffusion of the business's mission. Activity 1: formation of the promoting group strategiss of the organization's directives, the supporting staff and the advisory group, called to continue and enforce the what are the four business strategies of the model.
Consolidate key inputs for the process of applying the model, such businsss age and size of organization, motivation, ownership structure, and knowledge management. Activity 2: determine from the members of the organization: a the existence of any mission, b knowledge of the mission, c clarity of target market and product as stated in the mission, d existence of any procedures to achieve the goals as stated in the mission, e existence of any principles or organization values clearly defined, f existence of any mission by areas or departments, g concordance between the mission and the reality of the enterprise and h review of the mission's evaluation frequency.
Objective: to perform the evaluation of each functional area within the organization with the support of the promoting group and to determine the internal factors arf growth. Activity 1: busniess internal evaluation bsuiness of identifying and evaluating stratfgies strengths zre weaknesses of a given enterprise, regarding its administrative, marketing, accountability, financial, production, research and development, and information systems functions, among others Serna, ; which, depending upon the size of organizations, could be organized by functional areas or be in charge of selected personnel.
Activity 2: when implementing this step of the model, it is important to consider which aspects are going to be analyzed for each functional area, as shown below Table 1. Objective: to identify and quantify the external factors that impact the straregies growth, originating in the response capacity of organizations to environmental changes; the economic, socio-cultural, demographic and environmental, governmental and legal, technological, and competitive opportunities and threats.
Activity 1: external forces affect the what are the four business strategies of products developed; the nature of positioning and market segmentation strategies; the types of services offered; and the choice of enterprises that are going to be acquired or strategids Blazquez, et al. When implementing this stage of dirty meaning in malayalam model, external forces will interrelate with external factors from the macro-environment that impact business growth.
Activity 2: in this stage, the promoting group must be questioned about the opportunities and threats affecting the organization according to the following aspects and some others that could be relevant for enterprises see Table 2. Activity 1: Blazquez, et al. Activity 2: factors to be analyzed in this step are presented in Table 3page Businesx to identify and quantify the choice and application is an example of symbiotic association enterprise strategies which impact growth.
Activity 1 : Blazquez, et al. Activity 2: below Table 4page 38factors are established that must be analyzed when determining the strategies enterprises are susceptible to apply, based on growth perspectives. Activity 1: in this step, strategies applied by organizations are identified and contrasted against those strategies what does click link in bio mean have been identified as the most suitable for enterprises during the previous step.
Activity 2: the choice of the most suitable strategies for achieving the organization's growth takes place and the application and control plan is formulated.